MW Advisory LLC Takes $813,000 Position in Netflix, Inc. $NFLX

MW Advisory LLC purchased a new position in shares of Netflix, Inc. (NASDAQ:NFLX) during the 2nd quarter, Holdings Channel reports. The institutional investor purchased 11,393 shares of the Internet television network’s stock, valued at approximately $813,000.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Pacific Sun Financial Corp grew its position in shares of Netflix by 1.6% in the 3rd quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after acquiring an additional 9 shares in the last quarter. Beaird Harris Wealth Management LLC lifted its stake in Netflix by 9.6% during the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after purchasing an additional 10 shares during the last quarter. Monograph Wealth Advisors LLC lifted its stake in Netflix by 1.8% during the second quarter. Monograph Wealth Advisors LLC now owns 682 shares of the Internet television network’s stock worth $913,000 after purchasing an additional 12 shares during the last quarter. Resources Management Corp CT ADV boosted its holdings in Netflix by 2.0% in the second quarter. Resources Management Corp CT ADV now owns 829 shares of the Internet television network’s stock worth $1,110,000 after purchasing an additional 16 shares during the period. Finally, Sompo Asset Management Co. Ltd. boosted its holdings in Netflix by 1.4% in the second quarter. Sompo Asset Management Co. Ltd. now owns 1,500 shares of the Internet television network’s stock worth $2,009,000 after purchasing an additional 20 shares during the period. 80.93% of the stock is owned by institutional investors.

Analysts Set New Price Targets

A number of brokerages have weighed in on NFLX. Morgan Stanley reissued an “overweight” rating and set a $90.00 target price (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Jefferies Financial Group decreased their price target on shares of Netflix from $110.00 to $90.00 and set a “buy” rating for the company in a report on Friday, July 17th. China Intl Cap upgraded shares of Netflix to a “strong-buy” rating in a research note on Tuesday, July 21st. Moffett Nathanson dropped their price objective on shares of Netflix from $115.00 to $100.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. Finally, Raymond James Financial reissued a “market perform” rating on shares of Netflix in a report on Thursday, May 14th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $96.65.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised subscription prices in the U.K., a market that generates roughly 20% of the company’s EMEA revenue. The increase could boost average revenue per member and profitability if subscriber retention remains strong. Netflix hikes UK prices for the second time in 2026
• Positive Sentiment: Netflix’s advertising business continues to attract investor interest, with advertiser growth, programmatic access and artificial-intelligence tools potentially creating a second monetization engine beyond subscriptions. Netflix Stock Rebound Fuels Ad Growth Talk
• Positive Sentiment: Recent bullish commentary points to Netflix’s roughly 325 million paid memberships, strong margins and potential for additional monetization. The stock also benefited previously from bargain buying after reaching a 52-week low. Why Netflix Stock Gained 13% in August
• Neutral Sentiment: Speculation about possible streaming acquisitions has drawn attention, but regulatory barriers, controlling shareholders and potentially high purchase prices make a deal uncertain and provide no immediate earnings benefit. Netflix’s Acquisition Wishlist
• Negative Sentiment: Investors appear focused on the risk that repeated U.K. price increases could weigh on subscriber growth or increase cancellations, particularly after Netflix raised U.S. prices earlier this year. Netflix Stock Falls as Streamer Raises U.K. Price
• Negative Sentiment: Higher interest rates are pressuring long-duration growth companies and higher-multiple media stocks, creating a valuation-driven headwind for Netflix even as its operating outlook remains solid. Netflix Falls as Rate Repricing Pressures Growth Stocks

Insider Activity at Netflix

In other news, Director Richard Barton sold 2,160 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $75.10, for a total transaction of $162,216.00. Following the completion of the transaction, the director directly owned 246 shares in the company, valued at approximately $18,474.60. The trade was a 89.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider David Hyman sold 5,723 shares of the stock in a transaction that occurred on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the completion of the transaction, the insider directly owned 316,100 shares of the company’s stock, valued at $23,027,885. This trade represents a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 213,595 shares of company stock valued at $15,812,072. Company insiders own 1.24% of the company’s stock.

Netflix Stock Performance

Shares of NFLX opened at $78.25 on Friday. The firm has a fifty day moving average of $75.52 and a 200-day moving average of $84.40. The company has a market cap of $325.83 billion, a price-to-earnings ratio of 24.63, a price-to-earnings-growth ratio of 1.16 and a beta of 1.53. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. The firm had revenue of $12.56 billion for the quarter, compared to the consensus estimate of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. Netflix’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same period last year, the firm posted $0.72 EPS. As a group, equities analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.