SPAR Group (NASDAQ:SGRP – Get Free Report) and FOX (NASDAQ:FOX – Get Free Report) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership and risk.
Profitability
This table compares SPAR Group and FOX’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SPAR Group | -18.51% | -107.74% | -19.90% |
| FOX | 9.84% | 20.64% | 10.76% |
Volatility and Risk
SPAR Group has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500. Comparatively, FOX has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SPAR Group | 1 | 0 | 0 | 0 | 1.00 |
| FOX | 1 | 2 | 6 | 1 | 2.70 |
FOX has a consensus price target of $77.89, suggesting a potential upside of 28.81%. Given FOX’s stronger consensus rating and higher probable upside, analysts plainly believe FOX is more favorable than SPAR Group.
Institutional & Insider Ownership
9.6% of SPAR Group shares are held by institutional investors. Comparatively, 26.4% of FOX shares are held by institutional investors. 43.0% of SPAR Group shares are held by company insiders. Comparatively, 23.1% of FOX shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Earnings and Valuation
This table compares SPAR Group and FOX”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SPAR Group | $132.58 million | 0.15 | -$24.63 million | ($1.01) | -0.69 |
| FOX | $17.13 billion | 1.48 | $1.69 billion | $3.83 | 15.79 |
FOX has higher revenue and earnings than SPAR Group. SPAR Group is trading at a lower price-to-earnings ratio than FOX, indicating that it is currently the more affordable of the two stocks.
Summary
FOX beats SPAR Group on 14 of the 15 factors compared between the two stocks.
About SPAR Group
SPAR Group, Inc., together with its subsidiaries, provides merchandising and brand marketing services in the Americas, the Asia-Pacific, Europe, Middle East, and Africa. The company offers merchandising and marketing services, such as resets and cut-ins; price and inventory audits; stock replenishment and rotation services; out of stock management; promotional event setup; and display management, as well as category management and set up services comprising category and product resets; planogram maintenance; display and shelf services; and point of purchase installation and management. It also provides remodel and retail transformation consisting of store remodels, store department resets, fixture and banner installations, pop-up store services, and store closings; and assembly and installation services, including assembly of merchandise in stores, in-store services, office setup/down-sizing services, and national in-home furniture assembly services. In addition, the company offers business analytics and insights services, such as product dashboards, stock out reporting, visit reporting, real-time service insights, and share of shelf analytics; and fulfillment and distribution services comprising distribution center staffing, point of purchase fulfillment services, kiosk prep, returns processing, picking and packing services, and inventory services. The company serves mass merchandisers; HBAs; pharmacies; and grocery, discount, dollar, convenience, cash and carry, home improvement, consumer electronics, automotive aftermarket, office supply, personal technology, beverage, household products, consumables, financial products, and independent stores. SPAR Group, Inc. was founded in 1967 and is headquartered in Auburn Hills, Michigan.
About FOX
Fox Corporation operates as a news, sports, and entertainment company in the United States (U.S.). The company operates through four segments: Cable Network Programming, Television, Credible, and The FOX Studio Lot. The Cable Network Programming segment produces and licenses news and sports content for distribution through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors, and other digital platforms primarily in the U.S. Television segment produces, acquires, markets, and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, and operates power broadcast television stations including duopolies and other digital platform; and produces content for third parties. The Credible segment engages in the consumer finance marketplace. The FOX Studio Lot segment provides television and film production services along with office space, studio operation services and includes all operations of the facility. The company was incorporated in 2018 and is headquartered in New York, New York.
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