Proficio Capital Partners LLC Acquires New Stake in ServiceNow, Inc. $NOW

Proficio Capital Partners LLC acquired a new stake in ServiceNow, Inc. (NYSE:NOW) during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 4,590 shares of the information technology services provider’s stock, valued at approximately $456,000.

Other large investors also recently bought and sold shares of the company. Florida Financial Advisors LLC raised its holdings in ServiceNow by 5.4% during the second quarter. Florida Financial Advisors LLC now owns 273 shares of the information technology services provider’s stock worth $280,000 after purchasing an additional 14 shares in the last quarter. Clark Capital Management Group Inc. lifted its position in ServiceNow by 3.6% in the third quarter. Clark Capital Management Group Inc. now owns 514 shares of the information technology services provider’s stock valued at $473,000 after purchasing an additional 18 shares during the period. American Trust boosted its holdings in ServiceNow by 1.8% in the 3rd quarter. American Trust now owns 1,029 shares of the information technology services provider’s stock valued at $947,000 after purchasing an additional 18 shares in the last quarter. Morse Asset Management Inc increased its position in ServiceNow by 0.5% during the 2nd quarter. Morse Asset Management Inc now owns 3,488 shares of the information technology services provider’s stock worth $3,586,000 after purchasing an additional 19 shares during the period. Finally, CYBER HORNET ETFs LLC increased its position in ServiceNow by 3.7% during the 3rd quarter. CYBER HORNET ETFs LLC now owns 567 shares of the information technology services provider’s stock worth $522,000 after purchasing an additional 20 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow and Aramco Digital signed a collaboration agreement to expand AI-powered enterprise transformation. The partnership could broaden adoption of ServiceNow’s AI workflow tools across Aramco’s operations and strengthen the company’s competitive position versus Salesforce and Microsoft. ServiceNow and Aramco Digital Collaboration Agreement
• Positive Sentiment: Pricefx launched a Deal Optimization App for the ServiceNow AI Platform, embedding pricing guidance, negotiation insights and product recommendations into enterprise sales workflows. The announcement supports the view that partners are using ServiceNow as an AI distribution layer, potentially increasing platform usage and ecosystem revenue. ServiceNow as an Enterprise AI Commerce Platform
• Neutral Sentiment: Analysts remain moderately optimistic despite ServiceNow’s weaker performance than some software peers. However, with a reported price-to-earnings ratio above 85, investors may require continued strong growth and successful monetization of AI initiatives to justify the valuation. ServiceNow Performance Compared With Software Peers
• Negative Sentiment: Researchers reported that attackers may be able to break out of a sandbox in the ServiceNow AI Platform. A vulnerability involving AI tools could raise concerns about customer data, enterprise security, remediation costs and reputational risk, making this the most direct company-specific pressure on the stock. ServiceNow AI Platform Sandbox Security Report
• Negative Sentiment: Multiple insiders recently sold shares, including Paul Fipps, Jacqueline Canney and Director Paul Edward Chamberlain. Some transactions were made under pre-arranged trading plans, reducing their bearish significance, but the cluster of sales may still weigh on investor sentiment. ServiceNow Insider Selling Report

Insider Transactions at ServiceNow

In related news, Director Paul Edward Chamberlain sold 2,700 shares of the business’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the sale, the director directly owned 43,990 shares in the company, valued at $5,960,645. The trade was a 5.78% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Jacqueline P. Canney sold 7,847 shares of the stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider directly owned 30,042 shares in the company, valued at approximately $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 14,081 shares of company stock valued at $1,937,904 in the last 90 days. 0.34% of the stock is currently owned by insiders.

Analyst Ratings Changes

Several research firms have recently commented on NOW. Citic Securities reduced their price target on ServiceNow from $168.00 to $140.00 and set a “buy” rating for the company in a report on Thursday, May 21st. Cantor Fitzgerald upped their price objective on ServiceNow from $122.00 to $141.00 and gave the stock an “overweight” rating in a report on Monday, July 20th. The Goldman Sachs Group reiterated a “buy” rating on shares of ServiceNow in a research report on Monday, August 3rd. Bank of America boosted their target price on shares of ServiceNow from $130.00 to $150.00 and gave the stock a “buy” rating in a research report on Wednesday, August 19th. Finally, Weiss Ratings raised shares of ServiceNow from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, August 20th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $144.24.

ServiceNow Stock Performance

NYSE NOW opened at $136.57 on Thursday. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $194.73. The company has a market capitalization of $141.22 billion, a P/E ratio of 85.36, a PEG ratio of 2.60 and a beta of 0.97. The business has a 50 day moving average price of $115.22 and a 200 day moving average price of $107.44. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.ServiceNow’s revenue was up 24.0% on a year-over-year basis. During the same period in the previous year, the firm posted $0.81 earnings per share. Sell-side analysts expect that ServiceNow, Inc. will post 2.24 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.