NIKE (NYSE:NKE) Reaches New 1-Year Low – Time to Sell?

NIKE, Inc. (NYSE:NKE) hit a new 52-week low during mid-day trading on Tuesday . The company traded as low as $38.10 and last traded at $38.3230, with a volume of 2645712 shares traded. The stock had previously closed at $39.06.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE’s depressed valuation and improving margins are fueling a turnaround case. Recent inventory reductions, newer footwear launches and supply-chain initiatives could reduce discounting and support profitability over time. Nike Stock Is Down 78% From Its All-Time High
• Positive Sentiment: Some investors view NKE’s steep 2026 underperformance as a potential long-term buying opportunity if management can restore brand momentum, improve product trends and stabilize margins. Nike Presents a Turnaround Bet after 2026 Slump
• Neutral Sentiment: The inventory cleanup is creating near-term pressure through excess-product markdowns, but it could deliver longer-term gains by reducing bloated stock levels and improving gross margins. NIKE’s Inventory Cleanup: Short-Term Pain, Long-Term Gain Ahead?
• Negative Sentiment: J.P. Morgan reaffirmed its “sell” rating, reinforcing concerns that the recovery is not yet established and that the stock may not have reached a durable bottom. J.P. Morgan Remains a Sell on Nike
• Negative Sentiment: Bearish commentary points to continued underperformance versus the broader market, uncertain consumer demand and four fundamental reasons suggesting that NKE has not definitively bottomed. Why Nike Stock Hasn’t Bottomed Yet

Analyst Ratings Changes

Several brokerages recently weighed in on NKE. UBS Group set a $48.00 target price on shares of NIKE and gave the stock a “neutral” rating in a report on Wednesday, July 1st. Robert W. Baird restated an “outperform” rating and issued a $70.00 price objective on shares of NIKE in a research report on Wednesday, July 1st. Oppenheimer dropped their price objective on NIKE from $120.00 to $60.00 and set an “outperform” rating for the company in a research note on Friday, June 26th. Needham & Company LLC reissued a “hold” rating on shares of NIKE in a research note on Thursday, June 4th. Finally, Bank of America dropped their price target on NIKE from $55.00 to $47.00 and set a “neutral” rating for the company in a research note on Wednesday, July 1st. One research analyst has rated the stock with a Strong Buy rating, twelve have issued a Buy rating, twenty have given a Hold rating and four have issued a Sell rating to the company. According to MarketBeat, the company currently has a consensus rating of “Hold” and a consensus target price of $52.94.

NIKE Stock Up 0.2%

The business’s 50 day simple moving average is $41.67 and its 200 day simple moving average is $46.51. The company has a current ratio of 1.96, a quick ratio of 1.36 and a debt-to-equity ratio of 0.40. The firm has a market capitalization of $56.68 billion, a PE ratio of 18.28, a PEG ratio of 1.87 and a beta of 1.10.

NIKE (NYSE:NKE) last announced its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.09. The firm had revenue of $10.97 billion for the quarter, compared to analysts’ expectations of $10.85 billion. NIKE had a net margin of 6.70% and a return on equity of 16.54%. The business’s revenue was down 1.1% compared to the same quarter last year. During the same period in the prior year, the company earned $0.14 EPS. On average, equities research analysts forecast that NIKE, Inc. will post 1.74 earnings per share for the current year.

NIKE Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, October 1st. Stockholders of record on Tuesday, September 1st will be paid a $0.41 dividend. This represents a $1.64 annualized dividend and a dividend yield of 4.3%. The ex-dividend date of this dividend is Tuesday, September 1st. NIKE’s dividend payout ratio (DPR) is presently 78.47%.

Insider Buying and Selling

In other news, COO Venkatesh Alagirisamy sold 890 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $41.60, for a total transaction of $37,024.00. Following the transaction, the chief operating officer owned 74,820 shares of the company’s stock, valued at approximately $3,112,512. The trade was a 1.18% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Amy Montagne sold 4,867 shares of the stock in a transaction on Friday, August 7th. The shares were sold at an average price of $42.05, for a total value of $204,657.35. Following the sale, the insider owned 57,436 shares in the company, valued at $2,415,183.80. The trade was a 7.81% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 26,142 shares of company stock worth $1,169,380 in the last 90 days. Company insiders own 1.10% of the company’s stock.

Hedge Funds Weigh In On NIKE

Several hedge funds have recently added to or reduced their stakes in NKE. Cornerstone Financial Management LLC purchased a new position in shares of NIKE during the fourth quarter valued at approximately $26,000. Sankala Group LLC purchased a new position in NIKE during the 4th quarter valued at $26,000. J.Safra Asset Management Corp bought a new position in NIKE in the 4th quarter valued at $29,000. Kemnay Advisory Services Inc. purchased a new stake in NIKE in the fourth quarter worth $30,000. Finally, Scarborough Advisors LLC bought a new stake in shares of NIKE during the first quarter worth $25,000. 64.25% of the stock is currently owned by institutional investors.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).