comScore (NASDAQ:SCOR) Director Purchases $104,600.00 in Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek purchased 20,000 shares of the stock in a transaction on Friday, August 28th. The shares were acquired at an average cost of $5.23 per share, for a total transaction of $104,600.00. Following the transaction, the director owned 217,473 shares of the company’s stock, valued at approximately $1,137,383.79. The trade was a 10.13% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link.

comScore Stock Down 1.2%

NASDAQ:SCOR opened at $5.06 on Thursday. comScore, Inc. has a 12-month low of $4.60 and a 12-month high of $10.18. The firm has a market capitalization of $76.81 million, a price-to-earnings ratio of 1.23 and a beta of 1.07. The stock’s 50 day moving average price is $6.68 and its two-hundred day moving average price is $7.05.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Hold”.

Hedge Funds Weigh In On comScore

Several institutional investors and hedge funds have recently made changes to their positions in SCOR. Westerly Capital Management LLC increased its stake in shares of comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares during the period. Susquehanna International Group LLP grew its holdings in comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after buying an additional 5,191 shares in the last quarter. Citadel Advisors LLC bought a new position in comScore during the 3rd quarter worth $96,000. Beartown Capital Management LLC acquired a new stake in shares of comScore during the fourth quarter worth $820,000. Finally, Cerberus Capital Management L.P. lifted its holdings in shares of comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after buying an additional 3,286,825 shares in the last quarter. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.