Wix.com (NASDAQ:WIX) Director Sells $488,431.56 in Stock

Wix.com Ltd. (NASDAQ:WIX) Director Ron Gutler sold 5,718 shares of Wix.com stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $85.42, for a total value of $488,431.56. Following the sale, the director directly owned 15,631 shares in the company, valued at $1,335,200.02. The trade was a 26.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wix.com Price Performance

Shares of NASDAQ WIX opened at $86.69 on Thursday. The company has a 50 day simple moving average of $62.41 and a 200 day simple moving average of $66.69. The firm has a market cap of $5.05 billion, a PE ratio of -24.49, a price-to-earnings-growth ratio of 42.00 and a beta of 1.02. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The firm had revenue of $563.06 million during the quarter, compared to analysts’ expectations of $552.56 million. During the same period in the prior year, the company posted $2.28 EPS. The company’s revenue was up 14.9% on a year-over-year basis. As a group, research analysts anticipate that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of equities analysts have recently issued reports on the company. Citigroup restated a “neutral” rating on shares of Wix.com in a research report on Wednesday, August 12th. Oppenheimer lowered their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a research note on Thursday, May 14th. JPMorgan Chase & Co. dropped their target price on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a report on Thursday, June 18th. Barclays decreased their price target on Wix.com from $155.00 to $100.00 and set an “overweight” rating for the company in a report on Thursday, May 14th. Finally, Wells Fargo & Company lifted their price objective on Wix.com from $46.00 to $64.00 and gave the stock an “equal weight” rating in a research report on Wednesday, August 5th. Eleven analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $90.57.

Institutional Investors Weigh In On Wix.com

Several hedge funds and other institutional investors have recently bought and sold shares of WIX. Farther Finance Advisors LLC boosted its position in shares of Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after purchasing an additional 132 shares in the last quarter. Geneos Wealth Management Inc. raised its stake in Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the period. National Bank of Canada FI bought a new position in Wix.com in the third quarter worth approximately $54,000. Employees Retirement System of Texas boosted its holdings in Wix.com by 129.9% in the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after acquiring an additional 252 shares in the last quarter. Finally, Wexford Capital LP acquired a new stake in Wix.com in the third quarter valued at approximately $88,000. 81.52% of the stock is owned by institutional investors.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim collectively purchased roughly $128,000 of shares at $59.89 per share. The purchases were relatively small compared with their existing holdings, but broad-based insider buying can signal that executives view the recent valuation as attractive. Wix Insider Purchase Filings
• Positive Sentiment: Baron Capital’s second-quarter investor commentary highlighted Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. Separate coverage discussed Wix bringing its Harmony AI capabilities to Google Gemini, potentially improving the company’s ability to compete in the emerging “vibe coding” market. The Future of Website Building with Wix.com
• Neutral Sentiment: Several law firms repeated a September 22, 2026 deadline for investors who purchased WIX securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices largely amplify an existing case rather than announce a new ruling, but they keep legal uncertainty in focus. Levi and Korsinsky Wix Lawsuit Deadline
• Negative Sentiment: A proposed securities class action filed against Wix and certain executives alleges the company overstated the competitiveness of its AI products, demand, product innovation and Base44 momentum while understating competitive and financial risks. The allegations follow a reported sharp decline after first-quarter 2026 results; no wrongdoing has been established. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares worth approximately $488,000, reducing his direct stake by about 27%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary signal, but it may still add to cautious sentiment alongside the litigation news. Wix Director Form 4 Filing

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.