Wix.com Ltd. (NASDAQ:WIX) Sees Large Drop in Short Interest

Wix.com Ltd. (NASDAQ:WIX) was the recipient of a large decline in short interest in August. As of August 14th, there was short interest totaling 5,777,053 shares, a decline of 33.8% from the July 30th total of 8,721,172 shares. Currently, 10.6% of the company’s stock are sold short. Based on an average trading volume of 2,005,901 shares, the short-interest ratio is presently 2.9 days.

Analyst Ratings Changes

Several brokerages recently issued reports on WIX. UBS Group set a $75.00 target price on shares of Wix.com in a research note on Wednesday, August 5th. Royal Bank Of Canada lifted their price objective on shares of Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a research report on Wednesday, August 5th. Scotiabank reiterated an “outperform” rating on shares of Wix.com in a report on Tuesday, June 9th. Citigroup reissued a “neutral” rating on shares of Wix.com in a research report on Wednesday, August 12th. Finally, Wedbush raised their target price on shares of Wix.com from $55.00 to $80.00 and gave the stock a “neutral” rating in a research note on Thursday, August 20th. Eleven analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus target price of $90.57.

Insider Buying and Selling

In related news, Director Ron Gutler sold 5,718 shares of the stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $85.42, for a total transaction of $488,431.56. Following the completion of the transaction, the director owned 15,631 shares in the company, valued at approximately $1,335,200.02. This represents a 26.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 6.20% of the company’s stock.

Institutional Investors Weigh In On Wix.com

A number of large investors have recently made changes to their positions in WIX. Farther Finance Advisors LLC lifted its stake in shares of Wix.com by 122.2% in the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after purchasing an additional 132 shares during the period. Geneos Wealth Management Inc. lifted its stake in shares of Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after buying an additional 215 shares in the last quarter. Employees Retirement System of Texas lifted its holdings in shares of Wix.com by 129.9% in the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after buying an additional 252 shares in the last quarter. Banque Cantonale Vaudoise grew its holdings in Wix.com by 464.8% during the 4th quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock valued at $52,000 after buying an additional 409 shares in the last quarter. Finally, National Bank of Canada FI bought a new position in shares of Wix.com in the 3rd quarter valued at about $54,000. 81.52% of the stock is currently owned by institutional investors.

Wix.com Price Performance

Wix.com stock opened at $88.38 on Wednesday. The stock’s 50 day moving average is $61.53 and its 200 day moving average is $66.58. Wix.com has a one year low of $40.16 and a one year high of $190.93. The firm has a market cap of $5.15 billion, a P/E ratio of -24.97, a P/E/G ratio of 41.95 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The firm had revenue of $563.06 million during the quarter, compared to the consensus estimate of $552.56 million. During the same period in the previous year, the firm posted $2.28 earnings per share. The business’s revenue was up 14.9% compared to the same quarter last year. Equities analysts anticipate that Wix.com will post 0.24 earnings per share for the current fiscal year.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Investor commentary highlighted Wix’s reported repurchase of roughly 24% of its shares in one quarter, which could support earnings per share and signal management confidence. However, the buyback discussion is based on market commentary rather than a new company announcement. Wix.com Stock Opinions on Share Buybacks and Market Performance
• Neutral Sentiment: Several law firms reminded investors of the September 22, 2026 deadline to seek lead-plaintiff status in a securities class action covering purchases from February 19, 2025, through May 12, 2026. The notices largely repeat existing information and do not represent a new court ruling or finding of wrongdoing. Wix Class Action Deadline Notice
• Negative Sentiment: Pomerantz announced that a class action has been filed against Wix.com and certain officers in federal court. The complaint alleges that Wix overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while downplaying competitive and financial risks. These remain allegations. Pomerantz Wix Class Action Filing
• Negative Sentiment: The litigation follows the reported 27% share-price decline after Wix’s first-quarter 2026 results and references an alleged $126.42 per-share investor loss. Continued announcements from investor-rights firms keep legal exposure and disclosure concerns prominent in the market. Wix Securities Class Action Coverage
• Negative Sentiment: Director Ron Gutler sold 5,718 shares for approximately $488,000, reducing his direct ownership by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its signaling value, but the absence of reported insider purchases may still weigh on sentiment. Wix Director Form 4 Filing

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.