Northwestern Mutual Wealth Management Co. lifted its position in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 6.7% during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 666,865 shares of the Internet television network’s stock after buying an additional 41,752 shares during the quarter. Northwestern Mutual Wealth Management Co.’s holdings in Netflix were worth $47,614,000 at the end of the most recent quarter.
Several other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Imprint Wealth LLC acquired a new position in Netflix in the 3rd quarter worth about $25,000. Cornerstone Financial Management LLC purchased a new stake in Netflix during the 4th quarter valued at about $26,000. Clal Insurance Enterprises Holdings Ltd acquired a new stake in shares of Netflix in the second quarter valued at approximately $26,000. Atlas Capital Advisors Inc. purchased a new position in shares of Netflix during the 4th quarter worth $26,000. Finally, Jessup Wealth Management Inc purchased a new position in Netflix during the fourth quarter worth about $27,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.
Netflix Stock Performance
NASDAQ NFLX opened at $80.81 on Wednesday. The business’s 50-day moving average price is $74.97 and its 200 day moving average price is $84.35. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. Netflix, Inc. has a twelve month low of $65.08 and a twelve month high of $126.71. The company has a market capitalization of $336.49 billion, a PE ratio of 25.44, a price-to-earnings-growth ratio of 1.02 and a beta of 1.53.
Analyst Ratings Changes
NFLX has been the subject of several research analyst reports. DZ Bank reaffirmed a “buy” rating on shares of Netflix in a research note on Monday, July 20th. Loop Capital reduced their price objective on shares of Netflix from $115.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, July 24th. Jefferies Financial Group cut their price target on shares of Netflix from $110.00 to $90.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. Barclays reduced their price objective on Netflix from $85.00 to $80.00 and set an “equal weight” rating for the company in a research note on Friday, July 17th. Finally, Morgan Stanley reissued an “overweight” rating and set a $90.00 price target (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Four research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, sixteen have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $96.65.
Check Out Our Latest Analysis on Netflix
Key Stories Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix’s expanding advertising business and large buyback program are cited as reasons the stock may offer an attractive entry point after its decline. Supporters argue that double-digit revenue growth has not been fully reflected in the valuation. Netflix Is Down 46% From Its High
- Positive Sentiment: Analyst sentiment remains favorable overall, with Netflix receiving an average “Moderate Buy” rating. Jim Cramer also described NFLX as a buy, though not an especially aggressive one. Netflix Receives Moderate Buy Rating
- Positive Sentiment: A multi-year EverPass agreement will distribute Netflix’s five NFL games for the 2026 season to commercial establishments, potentially broadening live-event reach and advertising opportunities. EverPass Media Expands NFL Offering
- Positive Sentiment: An exclusive preview of Grand Theft Auto VI generated 31.1 million views and topped Netflix’s global viewing charts, highlighting the platform’s ability to attract engagement around major gaming content. GTA VI Gameplay Peek Tops Netflix Charts
- Neutral Sentiment: Netflix’s gaming initiative is gaining visibility through GTA-related engagement and increased player activity, but analysts say the business is still too small or opaque to quantify as a meaningful revenue pillar. Can Gaming Become the Next Revenue Pillar?
- Neutral Sentiment: September’s lineup includes returning and new high-profile programming, which could support engagement and retention, while broader streaming price increases may affect consumer behavior. What to Stream in September 2026
- Negative Sentiment: Investor concerns persist over leadership changes and prior strategic missteps, including a failed buyout attempt and Reed Hastings’ departure. These issues explain why even bullish commentary remains cautious. Jim Cramer Calls Netflix a Buy, Not a Huge Buy
Insider Activity
In other news, CFO Spencer Adam Neumann sold 9,248 shares of the stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $75.79, for a total transaction of $700,905.92. Following the sale, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $5,592,316.73. This represents a 11.14% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Theodore A. Sarandos sold 105,850 shares of the stock in a transaction dated Monday, August 3rd. The stock was sold at an average price of $73.03, for a total transaction of $7,730,225.50. Following the completion of the sale, the chief executive officer directly owned 206,266 shares in the company, valued at approximately $15,063,605.98. This trade represents a 33.91% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 213,595 shares of company stock worth $15,812,072 over the last ninety days. Insiders own 1.24% of the company’s stock.
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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