UBS Group Forecasts Strong Price Appreciation for Salesforce (NYSE:CRM) Stock

Salesforce (NYSE:CRM) had its price objective hoisted by UBS Group from $210.00 to $240.00 in a research report issued on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the CRM provider’s stock. UBS Group’s price objective points to a potential downside of 3.66% from the stock’s current price.

A number of other brokerages have also weighed in on CRM. Barclays restated an “overweight” rating on shares of Salesforce in a research note on Thursday. Needham & Company LLC reissued a “buy” rating and set a $400.00 price objective on shares of Salesforce in a report on Thursday. Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a research report on Thursday. Wolfe Research downgraded shares of Salesforce from an “outperform” rating to a “hold” rating in a research note on Wednesday, July 1st. Finally, Guggenheim reiterated a “buy” rating and set a $228.00 target price on shares of Salesforce in a research report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $255.10.

Salesforce Price Performance

NYSE:CRM traded up $43.49 during trading hours on Thursday, hitting $249.11. The stock had a trading volume of 13,398,024 shares, compared to its average volume of 13,608,474. The company has a 50 day simple moving average of $177.13 and a two-hundred day simple moving average of $181.60. The firm has a market capitalization of $204.02 billion, a price-to-earnings ratio of 28.64, a P/E/G ratio of 1.11 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce has a one year low of $146.32 and a one year high of $269.11.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. During the same quarter last year, the business posted $2.91 earnings per share. The firm’s revenue was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts forecast that Salesforce will post 10.27 earnings per share for the current fiscal year.

Institutional Trading of Salesforce

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Commonwealth Retirement Investments LLC bought a new position in shares of Salesforce in the fourth quarter worth approximately $25,000. Manning & Napier Advisors LLC bought a new stake in Salesforce during the 2nd quarter valued at $26,000. Gilpin Wealth Management LLC purchased a new stake in Salesforce during the 4th quarter valued at $26,000. Persistent Asset Partners Ltd purchased a new stake in Salesforce during the 2nd quarter valued at $27,000. Finally, Costello Asset Management INC grew its holdings in Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after acquiring an additional 119 shares during the last quarter. Institutional investors own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Earnings beat expectations: Salesforce reported adjusted earnings of $5.90 per share, well above the $3.27 analyst consensus, while revenue rose 10.8% year over year to $11.35 billion, slightly exceeding estimates. Salesforce Q2 Earnings and Revenues Top Estimates
• Positive Sentiment: Raised outlook: Management increased fiscal 2027 guidance to $46.1 billion-$46.4 billion in revenue and $16.67-$16.71 in EPS. Third-quarter EPS guidance of $3.42-$3.44 also exceeds the $3.16 consensus, signaling confidence in sustained growth. Salesforce Raises Annual Revenue Forecasts on AI Product Momentum
• Positive Sentiment: AI adoption is accelerating: Agentforce annual recurring revenue reached $1.5 billion, and management said AI usage on the platform increased sixfold. These metrics help counter fears that generative AI could replace traditional enterprise software. Salesforce Q2 2027 Earnings Call Highlights
• Positive Sentiment: Anthropic partnership expands: Salesforce and Anthropic introduced “Claudeforce,” integrating Claude with Salesforce data, workflows and 37 prebuilt sales skills. The collaboration supports Salesforce’s effort to make AI agents a growth engine and reinforces its competitive positioning. Salesforce and Anthropic Announce Claudeforce
• Neutral Sentiment: Analyst sentiment improved: Needham reaffirmed its Buy rating with a $400 target, while Monness Crespi & Hardt raised its target to $266 and Cantor Fitzgerald maintained Overweight with a $250 target. These targets imply substantial upside but do not guarantee future performance.
• Negative Sentiment: Risks remain: Revenue growth remains near 11%, and Salesforce’s stock has been volatile amid concerns about AI-driven software disruption. The large investment gain cited in the quarter may also be less recurring than operating results.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.