Insider Selling: Honest (NASDAQ:HNST) SVP Sells $22,935.78 in Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Kunssberg Etienne Von sold 4,578 shares of Honest stock in a transaction on Friday, August 21st. The stock was sold at an average price of $5.01, for a total transaction of $22,935.78. Following the completion of the transaction, the senior vice president owned 383,517 shares in the company, valued at $1,921,420.17. This trade represents a 1.18% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kunssberg Etienne Von also recently made the following trade(s):

• On Thursday, August 20th, Kunssberg Etienne Von sold 2,617 shares of Honest stock. The shares were sold at an average price of $4.99, for a total value of $13,058.83.

Honest Trading Up 3.8%

HNST opened at $5.72 on Thursday. The Honest Company, Inc. has a 1-year low of $2.07 and a 1-year high of $5.91. The business has a 50 day moving average of $4.20 and a 200-day moving average of $3.44. The stock has a market capitalization of $629.66 million, a price-to-earnings ratio of -52.00 and a beta of 2.12.

Honest (NASDAQ:HNST) last posted its quarterly earnings data on Wednesday, August 5th. The company reported $0.04 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.01 by $0.03. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. The company had revenue of $80.19 million for the quarter, compared to the consensus estimate of $77.83 million. Equities analysts predict that The Honest Company, Inc. will post 0.05 EPS for the current year.

Analyst Ratings Changes

A number of brokerages have issued reports on HNST. Freedom Capital raised Honest from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 6th. B. Riley Financial lifted their price target on shares of Honest from $4.00 to $5.00 and gave the company a “buy” rating in a report on Thursday, August 6th. Telsey Advisory Group upped their price objective on shares of Honest from $4.00 to $5.00 and gave the stock a “market perform” rating in a research note on Thursday, August 6th. Morgan Stanley lifted their target price on shares of Honest from $3.40 to $5.70 and gave the company an “equal weight” rating in a research note on Wednesday, August 12th. Finally, Weiss Ratings upgraded Honest from a “sell (d-)” rating to a “sell (d)” rating in a research report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, Honest has a consensus rating of “Hold” and a consensus target price of $4.84.

Institutional Investors Weigh In On Honest

Institutional investors have recently made changes to their positions in the stock. BlackRock Inc. bought a new position in Honest during the second quarter worth about $25,662,000. Mak Capital One LLC bought a new stake in shares of Honest in the 4th quarter valued at about $9,104,000. Balyasny Asset Management L.P. raised its position in shares of Honest by 796.2% in the 4th quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company’s stock valued at $5,177,000 after acquiring an additional 1,782,742 shares during the period. Goldman Sachs Group Inc. raised its position in shares of Honest by 70.3% in the 4th quarter. Goldman Sachs Group Inc. now owns 1,520,331 shares of the company’s stock valued at $3,922,000 after acquiring an additional 627,537 shares during the period. Finally, UBS Group AG boosted its stake in Honest by 77.3% during the 4th quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock worth $2,619,000 after acquiring an additional 442,542 shares during the last quarter. 45.54% of the stock is owned by institutional investors and hedge funds.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.