Honest (NASDAQ:HNST) CEO Sells $588,286.07 in Stock

The Honest Company, Inc. (NASDAQ:HNST) CEO Carla Vernon sold 117,893 shares of the company’s stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $4.99, for a total transaction of $588,286.07. Following the completion of the transaction, the chief executive officer directly owned 3,828,558 shares of the company’s stock, valued at approximately $19,104,504.42. The trade was a 2.99% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Price Performance

HNST opened at $5.72 on Thursday. The company has a market capitalization of $629.66 million, a price-to-earnings ratio of -52.00 and a beta of 2.12. The business’s 50-day moving average price is $4.20 and its two-hundred day moving average price is $3.44. The Honest Company, Inc. has a 1 year low of $2.07 and a 1 year high of $5.91.

Honest (NASDAQ:HNST) last posted its quarterly earnings data on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, topping the consensus estimate of $0.01 by $0.03. The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%. Sell-side analysts anticipate that The Honest Company, Inc. will post 0.05 earnings per share for the current fiscal year.

Analyst Ratings Changes

A number of research firms have recently issued reports on HNST. Wall Street Zen raised shares of Honest from a “hold” rating to a “buy” rating in a research report on Saturday, August 8th. B. Riley Financial raised their target price on shares of Honest from $4.00 to $5.00 and gave the company a “buy” rating in a research report on Thursday, August 6th. Northland Securities set a $5.50 price target on shares of Honest in a research note on Thursday, August 6th. Weiss Ratings raised shares of Honest from a “sell (d-)” rating to a “sell (d)” rating in a research report on Tuesday, August 11th. Finally, Telsey Advisory Group increased their price objective on shares of Honest from $4.00 to $5.00 and gave the stock a “market perform” rating in a research note on Thursday, August 6th. One equities research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus price target of $4.84.

Hedge Funds Weigh In On Honest

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. UBS Group AG boosted its position in Honest by 77.3% during the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock worth $2,619,000 after purchasing an additional 442,542 shares during the period. Green Alpha Advisors LLC bought a new stake in shares of Honest during the 2nd quarter valued at $1,092,000. Quantbot Technologies LP acquired a new stake in Honest during the second quarter worth about $279,000. Wealthfront Advisers LLC boosted its position in shares of Honest by 24.0% during the 4th quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock worth $65,000 after acquiring an additional 4,873 shares in the last quarter. Finally, Allworth Financial LP acquired a new stake in shares of Honest in the 2nd quarter valued at $26,000. Institutional investors own 45.54% of the company’s stock.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.