L2 Asset Management LLC Invests $709,000 in Salesforce Inc. $CRM

L2 Asset Management LLC purchased a new position in Salesforce Inc. (NYSE:CRM) during the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm purchased 4,524 shares of the CRM provider’s stock, valued at approximately $709,000.

A number of other hedge funds and other institutional investors have also added to or reduced their stakes in CRM. Commonwealth Retirement Investments LLC bought a new stake in Salesforce in the fourth quarter valued at $25,000. Gilpin Wealth Management LLC bought a new position in shares of Salesforce during the fourth quarter worth about $26,000. Persistent Asset Partners Ltd acquired a new stake in shares of Salesforce in the 2nd quarter worth about $27,000. Costello Asset Management INC increased its holdings in shares of Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after acquiring an additional 119 shares during the period. Finally, Gables Capital Management Inc. bought a new stake in Salesforce in the 2nd quarter valued at about $28,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: BTIG Research reaffirmed its Buy rating and set a $255 price target, implying substantial upside from recent trading levels. The bullish view reflects confidence in Salesforce’s AI opportunity and earnings outlook. Benzinga article
• Positive Sentiment: One analyst argues Salesforce remains undervalued, citing its AI-enabled growth potential, modest valuation and significant share repurchases. The company’s reported $27.5 billion buyback has reduced shares outstanding and could provide support for earnings per share and the stock. Salesforce Forcing Itself Higher Through Massive Buybacks And AI-Led Growth
• Positive Sentiment: Analysts expect AI cloud demand, acquisitions and disciplined spending to support second-quarter results, with revenue growth forecast at approximately 10.6%. Salesforce is also being discussed as a potential beneficiary of broader enterprise AI adoption. Salesforce Set to Report Q2 Earnings
• Neutral Sentiment: Salesforce has rallied toward the $210 area and is testing a resistance zone near its June high. A strong earnings reaction could determine whether the recent advance continues or stalls. Salesforce Stock Hits a Crucial Resistance Ahead of Earnings
• Negative Sentiment: The main risk is that Salesforce’s earnings report fails to demonstrate a meaningful sales-growth reacceleration. Analysts and investors remain cautious about slower software growth, elevated AI expectations and the possibility that the broader AI trade could weaken. Salesforce Earnings Due: Will Sales Growth Reacceleration Hold Up?

Salesforce Stock Performance

Shares of CRM opened at $209.19 on Tuesday. The firm has a 50-day moving average price of $175.23 and a 200 day moving average price of $181.44. The firm has a market capitalization of $171.32 billion, a PE ratio of 24.21, a P/E/G ratio of 1.13 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. During the same quarter last year, the company earned $2.58 EPS. Salesforce’s quarterly revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts anticipate that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Wall Street Analyst Weigh In

CRM has been the subject of a number of analyst reports. Sanford C. Bernstein reduced their target price on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a research note on Thursday, May 28th. Bank of America started coverage on shares of Salesforce in a research note on Monday, May 18th. They issued an “underperform” rating and a $160.00 price target on the stock. Evercore reaffirmed an “outperform” rating on shares of Salesforce in a report on Tuesday, July 14th. Phillip Securities downgraded Salesforce from a “buy” rating to a “hold” rating and reduced their price objective for the stock from $253.00 to $166.00 in a research report on Monday, June 29th. Finally, Piper Sandler lowered Salesforce from an “overweight” rating to a “neutral” rating in a report on Thursday, May 28th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, eighteen have issued a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $249.87.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.