L2 Asset Management LLC Acquires New Shares in Netflix, Inc. $NFLX

L2 Asset Management LLC bought a new stake in Netflix, Inc. (NASDAQ:NFLX) during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 24,044 shares of the Internet television network’s stock, valued at approximately $1,717,000.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Turning Point Benefit Group Inc. raised its position in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 268 shares during the period. Imprint Wealth LLC acquired a new position in Netflix during the third quarter valued at approximately $25,000. Cornerstone Financial Management LLC acquired a new position in Netflix during the fourth quarter valued at approximately $26,000. Clal Insurance Enterprises Holdings Ltd bought a new stake in Netflix in the second quarter valued at approximately $26,000. Finally, Atlas Capital Advisors Inc. bought a new stake in Netflix in the fourth quarter valued at approximately $26,000. Institutional investors own 80.93% of the company’s stock.

Insider Activity

In other Netflix news, Director Bradford L. Smith sold 35,990 shares of Netflix stock in a transaction dated Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total value of $2,789,944.80. Following the sale, the director owned 79,690 shares of the company’s stock, valued at $6,177,568.80. This trade represents a 31.11% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore A. Sarandos sold 105,850 shares of the business’s stock in a transaction dated Monday, August 3rd. The shares were sold at an average price of $73.03, for a total value of $7,730,225.50. Following the completion of the sale, the chief executive officer owned 206,266 shares in the company, valued at approximately $15,063,605.98. This trade represents a 33.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 600,295 shares of company stock worth $49,056,671. 1.24% of the stock is currently owned by insiders.

Netflix Stock Up 0.5%

Netflix stock opened at $80.01 on Tuesday. The company has a 50 day moving average of $74.35 and a 200-day moving average of $84.35. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39. Netflix, Inc. has a twelve month low of $65.08 and a twelve month high of $126.71. The stock has a market capitalization of $333.16 billion, a PE ratio of 25.18, a price-to-earnings-growth ratio of 1.00 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. The business had revenue of $12.56 billion for the quarter, compared to analyst estimates of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s quarterly revenue was up 13.4% on a year-over-year basis. During the same period last year, the business posted $0.72 earnings per share. On average, equities research analysts anticipate that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is reportedly considering letting customers purchase or manage subscriptions to rival streaming services through its platform. The strategy could increase engagement, create potential transaction revenue, and strengthen Netflix’s position as a streaming hub. Netflix Stock Rises on Report It May Sell Subscriptions to Rival Streaming Services
• Positive Sentiment: Netflix generated approximately $2.8 billion in U.K. revenue during 2025, surpassing ITV for the first time. The milestone highlights the company’s strong international scale and monetization potential. Netflix Posts $2.8B Revenues in UK to Overtake ITV
• Positive Sentiment: Bill Ackman’s Pershing Square increased its Netflix position during the second quarter, reinforcing confidence among some institutional investors in the company’s long-term growth and monetization strategy. Bill Ackman Invests in Netflix
• Positive Sentiment: Investors continue to focus on Netflix’s lower-priced ad tier, sports initiatives, Latin American expansion, and possible app bundling as avenues to broaden engagement and revenue. Investors Assess Netflix’s Ad Tier, Sports Push, and Pershing Square Stake
• Neutral Sentiment: Options strategies that offer income for shareholders and commentary suggesting Netflix may be a buying opportunity reflect investor interest, but do not represent new company fundamentals. Get Paid 12% a Year to Hold NFLX Stock
• Negative Sentiment: Netflix parted ways with advertising-product executive Jon Whitticom in an ad-business leadership shake-up. The departure raises questions about execution as the company works to scale its advertising platform. Netflix Shakes Up Advertising Leadership
• Negative Sentiment: YouTube’s efforts to secure exclusive creator content could trigger a bidding war and increase Netflix’s programming costs, potentially pressuring margins. Commentary also raised concerns that Netflix’s strong growth phase could moderate. YouTube Could Spark a Creator Bidding War That Hurts Netflix Stock

Analyst Upgrades and Downgrades

A number of equities analysts have recently weighed in on NFLX shares. CLSA began coverage on shares of Netflix in a research report on Monday, July 20th. They set an “outperform” rating on the stock. Barclays lowered their price objective on shares of Netflix from $85.00 to $80.00 and set an “equal weight” rating for the company in a research report on Friday, July 17th. Rosenblatt Securities set a $75.00 price objective on Netflix and gave the stock a “neutral” rating in a research note on Friday, July 17th. Citigroup reiterated a “market perform” rating on shares of Netflix in a report on Monday, August 17th. Finally, Deutsche Bank Aktiengesellschaft set a $110.00 target price on Netflix in a research note on Monday, July 20th. Four research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Netflix presently has an average rating of “Moderate Buy” and an average target price of $103.48.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.