Serve Robotics (NASDAQ:SERV) CFO Brian Read Sells 6,129 Shares

Posted by Paula Ricardo on Aug 20th, 2026

Serve Robotics Inc. (NASDAQ:SERV – Get Free Report) CFO Brian Read sold 6,129 shares of the company’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $4.56, for a total value of $27,948.24. Following the sale, the chief financial officer directly owned 285,702 shares in the company, valued at $1,302,801.12. This trade represents a 2.10% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Brian Read also recently made the following trade(s):

On Wednesday, August 19th, Brian Read sold 9,700 shares of Serve Robotics stock. The shares were sold at an average price of $4.80, for a total transaction of $46,560.00.
On Monday, August 17th, Brian Read sold 25,240 shares of Serve Robotics stock. The shares were sold at an average price of $5.24, for a total transaction of $132,257.60.
On Wednesday, June 10th, Brian Read sold 1,496 shares of Serve Robotics stock. The stock was sold at an average price of $7.24, for a total value of $10,831.04.

Serve Robotics Stock Up 5.1%

NASDAQ SERV opened at $4.78 on Thursday. Serve Robotics Inc. has a 52 week low of $4.32 and a 52 week high of $18.64. The firm has a market capitalization of $414.46 million, a price-to-earnings ratio of -1.95 and a beta of 1.34. The company has a fifty day moving average of $5.72 and a two-hundred day moving average of $7.96.

Serve Robotics (NASDAQ:SERV – Get Free Report) last posted its quarterly earnings data on Thursday, August 6th. The company reported ($0.80) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.69) by ($0.11). Serve Robotics had a negative return on equity of 55.34% and a negative net margin of 2,315.80%.The firm had revenue of $3.24 million during the quarter, compared to analysts’ expectations of $3.51 million. Equities research analysts anticipate that Serve Robotics Inc. will post -2.71 EPS for the current year.

Serve Robotics News Summary

Here are the key news stories impacting Serve Robotics this week:

Positive Sentiment: Serve Robotics announced that it will deploy autonomous delivery robots through Grubhub, giving the company another commercial distribution channel and potentially expanding robot utilization. Serve Robotics to deploy its autonomous delivery robots with Grubhub
Neutral Sentiment: The broader rollout of delivery robots suggests continued growth potential for the autonomous delivery market, but increased competition and the need to prove sustainable demand remain important risks for Serve Robotics. More delivery robots are heading to sidewalks near you
Negative Sentiment: Investor reaction has focused on Serve Robotics cutting its guidance, with the negative outlook overshadowing enthusiasm about the Grubhub deal. The company also lost its Uber Eats relationship, increasing uncertainty around customer growth and near-term revenue. Serve Robotics Sinks as Guidance Cut Overshadows Grubhub Deal Serve Robotics Turns to Grubhub After Losing Uber Eats Deal
Negative Sentiment: CEO Ali Kashani, executive Touraj Parang and CFO Brian Read reported multiple stock sales totaling roughly 124,000 shares during August. The filings state the transactions were used to cover tax withholding tied to vested restricted stock units, and the executives retained substantial holdings; nevertheless, the cluster of sales can create a negative short-term sentiment signal. Serve Robotics CEO Sells Shares to Cover RSU Tax Withholding Serve Robotics Executive Executes Two Stock Sales

Wall Street Analyst Weigh In

Several equities research analysts have weighed in on the company. Weiss Ratings upgraded Serve Robotics from a “sell (e+)” rating to a “sell (d-)” rating in a report on Tuesday, July 21st. Cantor Fitzgerald cut shares of Serve Robotics from an “overweight” rating to a “neutral” rating in a report on Friday, August 7th. Oppenheimer reduced their price target on shares of Serve Robotics from $20.00 to $7.00 and set an “outperform” rating for the company in a report on Friday, August 7th. LADENBURG THALM/SH SH increased their price objective on shares of Serve Robotics from $15.00 to $16.60 and gave the company a “buy” rating in a research note on Wednesday, May 13th. Finally, Guggenheim reduced their price objective on shares of Serve Robotics from $13.00 to $7.00 and set a “buy” rating for the company in a research note on Monday, August 10th. One equities research analyst has rated the stock with a Strong Buy rating, six have given a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Serve Robotics currently has a consensus rating of “Moderate Buy” and an average target price of $14.80.

View Our Latest Stock Report on Serve Robotics

Hedge Funds Weigh In On Serve Robotics

Several institutional investors and hedge funds have recently bought and sold shares of the company. Main Management ETF Advisors LLC increased its position in shares of Serve Robotics by 1.0% during the fourth quarter. Main Management ETF Advisors LLC now owns 166,779 shares of the company’s stock worth $1,731,000 after purchasing an additional 1,704 shares in the last quarter. Creative Planning grew its stake in Serve Robotics by 14.5% during the 3rd quarter. Creative Planning now owns 14,800 shares of the company’s stock worth $172,000 after buying an additional 1,877 shares during the last quarter. Russell Investments Group Ltd. increased its position in Serve Robotics by 38.0% during the 4th quarter. Russell Investments Group Ltd. now owns 7,003 shares of the company’s stock valued at $73,000 after buying an additional 1,927 shares in the last quarter. EverSource Wealth Advisors LLC raised its stake in Serve Robotics by 65.2% in the first quarter. EverSource Wealth Advisors LLC now owns 5,274 shares of the company’s stock valued at $45,000 after buying an additional 2,082 shares during the last quarter. Finally, Harbour Investments Inc. raised its stake in Serve Robotics by 149.3% in the fourth quarter. Harbour Investments Inc. now owns 3,740 shares of the company’s stock valued at $39,000 after buying an additional 2,240 shares during the last quarter.

Serve Robotics Company Profile

(Get Free Report)

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.