Capri (NYSE:CPRI) versus J-Long Group (NASDAQ:JL) Head to Head Analysis

J-Long Group (NASDAQ:JL) and Capri (NYSE:CPRI) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.

Analyst Ratings

This is a summary of current ratings and target prices for J-Long Group and Capri, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Capri	1	9	5	1	2.38

Capri has a consensus price target of $21.93, suggesting a potential upside of 47.75%. Given Capri’s stronger consensus rating and higher probable upside, analysts plainly believe Capri is more favorable than J-Long Group.

Insider and Institutional Ownership

84.3% of Capri shares are held by institutional investors. 2.6% of Capri shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility & Risk

J-Long Group has a beta of -1.52, indicating that its share price is 252% less volatile than the S&P 500. Comparatively, Capri has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500.

Profitability

This table compares J-Long Group and Capri’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Capri	4.44%	297.36%	5.12%

Earnings and Valuation

This table compares J-Long Group and Capri”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$42.23 million	0.41	$2.77 million	N/A	N/A
Capri	$3.47 billion	0.49	$137.00 million	$1.30	11.42

Capri has higher revenue and earnings than J-Long Group.

Summary

Capri beats J-Long Group on 13 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Capri

Capri Holdings Limited designs, markets, distributes, and retails branded women's and men's apparel, footwear, and accessories in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia. It operates through three segments: Versace, Jimmy Choo, and Michael Kors. The company offers ready-to-wear, accessories, footwear, handbags, scarves and belts, small leather goods, eyewear, watches, jewelry, fragrances, and home furnishings through a distribution network, including boutiques, department, and specialty stores, as well as through e-commerce sites. It also engages in licensing agreements to the manufacture and sale of watches, jewelry, eyewear, and fragrances. The company was formerly known as Michael Kors Holdings Limited and changed its name to Capri Holdings Limited in December 2018. Capri Holdings Limited was founded in 1981 and is headquartered in London, the United Kingdom.