Analyzing Morgan Advanced Materials (OTCMKTS:MCRUF) and Hyster-Yale (NYSE:HY)

Hyster-Yale (NYSE:HY) and Morgan Advanced Materials (OTCMKTS:MCRUF) are both small-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.

Volatility & Risk

Hyster-Yale has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Morgan Advanced Materials has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Institutional & Insider Ownership

46.5% of Hyster-Yale shares are owned by institutional investors. 37.8% of Hyster-Yale shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Hyster-Yale and Morgan Advanced Materials, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hyster-Yale	1	1	2	0	2.25
Morgan Advanced Materials	0	1	0	0	2.00

Hyster-Yale currently has a consensus target price of $47.50, indicating a potential upside of 37.77%. Given Hyster-Yale’s stronger consensus rating and higher probable upside, analysts plainly believe Hyster-Yale is more favorable than Morgan Advanced Materials.

Profitability

This table compares Hyster-Yale and Morgan Advanced Materials’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hyster-Yale	-3.33%	-21.03%	-4.87%
Morgan Advanced Materials	N/A	N/A	N/A

Earnings & Valuation

This table compares Hyster-Yale and Morgan Advanced Materials”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hyster-Yale	$3.51 billion	0.18	-$60.10 million	($6.56)	-5.26
Morgan Advanced Materials	$1.31 billion	0.73	$27.83 million	N/A	N/A

Morgan Advanced Materials has lower revenue, but higher earnings than Hyster-Yale.

Summary

Hyster-Yale beats Morgan Advanced Materials on 7 of the 12 factors compared between the two stocks.

About Hyster-Yale

Hyster-Yale, Inc., through its subsidiaries, designs, engineers, manufactures, sells, and services a line of lift trucks, attachments, and aftermarket parts worldwide. The company manufactures components, such as frames, masts, and transmissions; and assembles lift trucks. It markets its products primarily under the Hyster and Yale brand names to independent Hyster and Yale retail dealerships. The company also sells aftermarket parts under the Hyster and Yale, as well as UNISOURCE and PREMIER brands to Hyster and Yale dealers for the service of competitor lift trucks. In addition, it produces and distributes attachments, forks, and lift tables under the Bolzoni, Auramo, and Meyer brand names; and designs and produces products in the port equipment and rough terrain forklift markets. Further, the company designs, manufactures, and sells hydrogen fuel-cell stacks and engines. It serves light and heavy manufacturers, trucking and automotive companies, rental companies, building materials and paper suppliers, lumber, metal products, warehouses, retailers, food distributors, container handling companies, and U.S. and non-U.S. governmental agencies. The company was formerly known as Hyster-Yale Materials Handling, Inc. and changed its name to Hyster-Yale, Inc. in June 2024. Hyster-Yale, Inc. was incorporated in 1991 and is headquartered in Cleveland, Ohio.

About Morgan Advanced Materials

Morgan Advanced Materials plc operates as a materials science and application engineering company primarily the United Kingdom. It serves customers in the industrial, transportation, petrochemical and chemical, energy, semiconductor and electronics, healthcare, and security and defense markets. The company was formerly known as The Morgan Crucible Company plc and changed its name to Morgan Advanced Materials plc in March 2013. Morgan Advanced Materials plc was founded in 1856 and is headquartered in Windsor, the United Kingdom.