Boston Beer (SAM) – Research Analysts’ Weekly Ratings Updates

A number of research firms have changed their ratings and price targets for Boston Beer (NYSE: SAM):

• 8/3/2026 – Boston Beer had its “sell (d)” rating reaffirmed by Weiss Ratings.
• 7/27/2026 – Boston Beer had its “market perform” rating reaffirmed by Sanford C. Bernstein. They now have a $195.00 price target on the stock.
• 7/25/2026 – Boston Beer was upgraded by Wall Street Zen from “sell” to “hold”.
• 7/24/2026 – Boston Beer had its “buy” rating reaffirmed by Roth Capital. They now have a $295.00 price target on the stock, down from $315.00.
• 7/24/2026 – Boston Beer was given a new $176.00 price target by Deutsche Bank Aktiengesellschaft.
• 7/24/2026 – Boston Beer had its price target lowered by Jefferies Financial Group Inc. from $230.00 to $195.00. They now have a “hold” rating on the stock.
• 7/24/2026 – Boston Beer was given a new $190.00 price target by Morgan Stanley. They now have an “equal weight” rating on the stock.
• 7/24/2026 – Boston Beer was downgraded by Zacks Research from “hold” to “strong sell”.
• 7/24/2026 – Boston Beer had its price target lowered by Citigroup Inc. from $195.00 to $185.00. They now have a “neutral” rating on the stock.
• 7/24/2026 – Boston Beer had its price target lowered by Royal Bank Of Canada from $234.00 to $210.00. They now have a “sector perform” rating on the stock.
• 7/17/2026 – Boston Beer had its price target lowered by Deutsche Bank Aktiengesellschaft from $223.00 to $187.00. They now have a “hold” rating on the stock.
• 7/16/2026 – Boston Beer had its price target lowered by UBS Group AG from $245.00 to $190.00. They now have a “neutral” rating on the stock.
• 7/14/2026 – Boston Beer had its price target lowered by Citigroup Inc. from $240.00 to $195.00. They now have a “neutral” rating on the stock.
• 7/12/2026 – Boston Beer was downgraded by Wall Street Zen from “hold” to “sell”.
• 7/8/2026 – Boston Beer had its price target lowered by The Goldman Sachs Group, Inc. from $192.00 to $169.00. They now have a “sell” rating on the stock.

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.