Fulton Bank N.A. increased its holdings in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 28.3% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 17,735 shares of the software company’s stock after buying an additional 3,915 shares during the quarter. Fulton Bank N.A.’s holdings in Adobe were worth $3,636,000 as of its most recent filing with the Securities and Exchange Commission.
Other institutional investors have also recently bought and sold shares of the company. Western Pacific Wealth Management LP acquired a new stake in shares of Adobe during the fourth quarter worth approximately $26,000. Measured Wealth Private Client Group LLC acquired a new position in Adobe in the 3rd quarter valued at approximately $26,000. TrustBank purchased a new stake in Adobe in the 4th quarter worth approximately $28,000. Lloyd Advisory Services LLC. purchased a new stake in Adobe in the 4th quarter worth approximately $31,000. Finally, Sankala Group LLC acquired a new stake in shares of Adobe during the 4th quarter valued at $31,000. 81.79% of the stock is currently owned by institutional investors and hedge funds.
Insider Transactions at Adobe
In other news, Director David A. Ricks purchased 10,000 shares of the business’s stock in a transaction on Thursday, June 25th. The stock was purchased at an average price of $194.51 per share, with a total value of $1,945,100.00. Following the acquisition, the director directly owned 17,655 shares in the company, valued at approximately $3,434,074.05. The trade was a 130.63% increase in their position. The purchase was disclosed in a filing with the SEC, which is accessible through this link. Also, CAO Jillian Forusz sold 416 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the completion of the sale, the chief accounting officer owned 3,824 shares of the company’s stock, valued at $1,010,797.92. This represents a 9.81% decrease in their position. The SEC filing for this sale provides additional information. 0.20% of the stock is currently owned by corporate insiders.
Adobe Stock Up 2.9%
Adobe (NASDAQ:ADBE – Get Free Report) last announced its earnings results on Thursday, June 11th. The software company reported $5.96 EPS for the quarter, topping the consensus estimate of $5.82 by $0.14. The firm had revenue of $6.62 billion for the quarter, compared to the consensus estimate of $6.45 billion. Adobe had a net margin of 28.69% and a return on equity of 65.11%. The business’s quarterly revenue was up 12.7% on a year-over-year basis. During the same quarter last year, the firm posted $5.06 EPS. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. Equities analysts expect that Adobe Inc. will post 19.81 earnings per share for the current year.
Adobe declared that its Board of Directors has approved a stock repurchase program on Tuesday, April 21st that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the software company to purchase up to 24.9% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company’s board of directors believes its shares are undervalued.
Adobe News Summary
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Adobe launched AI-powered product-discovery tools designed to help brands make their products more visible in shopping experiences powered by large language models. The initiative could create new monetization opportunities while strengthening Adobe’s position in digital commerce and marketing. Adobe rolls out AI-powered product discovery for LLM shopping
- Positive Sentiment: Adobe is reportedly bringing its creative ecosystem into ChatGPT through a unified plugin, potentially expanding access to Photoshop, Acrobat, and other tools and increasing the reach of its generative-AI products. Adobe is putting its entire creative ecosystem inside ChatGPT with one unified plugin
- Positive Sentiment: One recent comparison highlights Adobe’s dominant creative-software franchise, integrated generative-AI features, and roughly 30% net margin as reasons the stock may be attractive at its current valuation. Adobe vs. Arista Networks: Which Technology Stock Is a Better Buy in 2026?
- Neutral Sentiment: The recent rally appears to be extending Adobe’s short-term momentum, although the move itself does not provide new information about operating fundamentals. Adobe set to continue gains for seven straight sessions
- Negative Sentiment: Analysts remain cautious after Adobe underperformed the broader market, with skepticism focused on its growth outlook and the competitive impact of generative AI. This could limit upside despite the recent strength. What Are Wall Street Analysts’ Target Price for Adobe Stock?
Wall Street Analysts Forecast Growth
A number of research firms have recently weighed in on ADBE. UBS Group downgraded shares of Adobe from a “buy” rating to an “equal weight” rating in a research note on Tuesday, July 21st. KeyCorp dropped their target price on Adobe from $235.00 to $195.00 and set an “underweight” rating on the stock in a research report on Friday, June 12th. Oppenheimer reaffirmed a “market perform” rating on shares of Adobe in a research note on Friday, June 12th. BMO Capital Markets reduced their price target on Adobe from $285.00 to $230.00 and set a “market perform” rating for the company in a report on Friday, June 12th. Finally, Wolfe Research cut Adobe from an “outperform” rating to a “peer perform” rating in a research note on Friday, June 12th. Seven equities research analysts have rated the stock with a Buy rating, twenty-one have given a Hold rating and five have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Adobe presently has an average rating of “Hold” and an average target price of $269.81.
View Our Latest Analysis on Adobe
Adobe Company Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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