Celsius (NASDAQ:CELH) Trading Up 14.2% – Still a Buy?

Celsius Holdings Inc. (NASDAQ:CELH) shares rose 14.2% on Friday . The stock traded as high as $26.17 and last traded at $27.1410. Approximately 9,912,829 shares were traded during trading, an increase of 29% from the average daily volume of 7,711,295 shares. The stock had previously closed at $23.77.

Celsius News Summary

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Rockstar Energy founder Russ Savage disclosed control of approximately 12 million Celsius shares, or 4.7% of the company, and called for leadership changes, including replacing CEO John Fieldly. Investors may view the campaign as a catalyst for operational improvements, stronger execution and potential value creation. Rockstar Energy founder builds Celsius stake, wants to take over as CEO
• Positive Sentiment: Citigroup maintained a Buy rating with a $40 price target, while JPMorgan and Piper Sandler retained Overweight ratings with targets of $52 and $36, respectively. Needham also kept a Buy rating at $35, indicating analysts still see substantial recovery potential despite lowering their estimates. Analyst rating and price-target updates
• Neutral Sentiment: Second-quarter revenue rose 10.6% year over year to $817.9 million, supported by demand for Alani Nu and contributions from Rockstar Energy. However, weaker sales of the core CELSIUS brand limited the overall result. Celsius Holdings Q2 Earnings Miss Estimates, Revenues Increase 11% Y/Y
• Negative Sentiment: Celsius reported adjusted earnings of $0.36 per share, below the $0.42 consensus estimate and down from $0.47 a year earlier. Revenue also missed the $870.1 million consensus forecast, while promotional spending and margin pressure weighed on profitability. Celsius Holdings Inc. Q2 Earnings and Revenues Miss Estimates
• Negative Sentiment: Management expects pressure on the core brand to continue through the third quarter and is planning a brand and product reset before growth potentially returns toward the end of 2026. Maxim Group downgraded the stock to Hold, while multiple firms reduced price targets, signaling heightened execution risk. CELH Q2 Earnings Call Flags Core Brand Reset Before 2027

Analyst Upgrades and Downgrades

CELH has been the subject of a number of research reports. JPMorgan Chase & Co. decreased their target price on Celsius from $56.00 to $52.00 and set an “overweight” rating for the company in a research note on Friday. Rothschild & Co Redburn began coverage on Celsius in a report on Wednesday, May 6th. They issued a “neutral” rating and a $47.00 price target on the stock. Roth Capital restated a “buy” rating and set a $48.00 price objective on shares of Celsius in a research report on Friday. Stifel Nicolaus set a $37.00 price objective on Celsius in a research note on Friday. Finally, Needham & Company LLC cut their target price on Celsius from $55.00 to $35.00 and set a “buy” rating on the stock in a research note on Thursday. Nineteen equities research analysts have rated the stock with a Buy rating and six have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $51.95.

Celsius Stock Up 16.8%

The firm’s 50 day simple moving average is $29.43 and its 200 day simple moving average is $36.61. The company has a market cap of $7.10 billion, a price-to-earnings ratio of 115.71, a price-to-earnings-growth ratio of 1.23 and a beta of 0.95. The company has a quick ratio of 1.43, a current ratio of 1.80 and a debt-to-equity ratio of 0.56.

Celsius (NASDAQ:CELH) last issued its quarterly earnings data on Thursday, August 6th. The company reported $0.36 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.41 by ($0.05). The business had revenue of $817.93 million for the quarter, compared to analyst estimates of $870.08 million. Celsius had a return on equity of 36.52% and a net margin of 4.24%.The business’s quarterly revenue was up 10.6% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.47 earnings per share. Sell-side analysts anticipate that Celsius Holdings Inc. will post 1.51 EPS for the current fiscal year.

Insider Buying and Selling at Celsius

In other Celsius news, CEO John Fieldly purchased 8,475 shares of the stock in a transaction dated Friday, May 22nd. The shares were bought at an average cost of $29.36 per share, with a total value of $248,826.00. Following the completion of the acquisition, the chief executive officer owned 937,540 shares of the company’s stock, valued at approximately $27,526,174.40. This trade represents a 0.91% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Hal Kravitz acquired 8,400 shares of the business’s stock in a transaction that occurred on Friday, May 22nd. The shares were bought at an average price of $29.73 per share, for a total transaction of $249,732.00. Following the completion of the purchase, the director owned 227,158 shares of the company’s stock, valued at approximately $6,753,407.34. This represents a 3.84% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Corporate insiders own 2.33% of the company’s stock.

Institutional Trading of Celsius

A number of hedge funds and other institutional investors have recently made changes to their positions in the stock. Flagship Harbor Advisors LLC bought a new position in shares of Celsius in the fourth quarter valued at approximately $31,000. Fideuram Asset Management Ireland dac acquired a new stake in Celsius in the fourth quarter worth approximately $31,000. Brown Brothers Harriman & Co. lifted its position in Celsius by 1,020.4% in the third quarter. Brown Brothers Harriman & Co. now owns 549 shares of the company’s stock worth $32,000 after purchasing an additional 500 shares during the period. EverSource Wealth Advisors LLC boosted its stake in Celsius by 244.3% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 1,119 shares of the company’s stock valued at $52,000 after purchasing an additional 794 shares in the last quarter. Finally, Whittier Trust Co. of Nevada Inc. increased its position in shares of Celsius by 27.8% during the 4th quarter. Whittier Trust Co. of Nevada Inc. now owns 1,091 shares of the company’s stock valued at $53,000 after purchasing an additional 237 shares during the period. 60.95% of the stock is currently owned by institutional investors.

About Celsius

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.