Wix.com (NASDAQ:WIX) Price Target Raised to $90.00

Wix.com (NASDAQ:WIX) had its price target lifted by Benchmark from $85.00 to $90.00 in a report published on Wednesday,Benzinga reports. Benchmark currently has a buy rating on the information services provider’s stock.

A number of other research firms have also recently weighed in on WIX. Morgan Stanley cut Wix.com from an “overweight” rating to an “equal weight” rating and reduced their price target for the stock from $112.00 to $60.00 in a report on Tuesday, July 21st. Weiss Ratings lowered Wix.com from a “sell (d+)” rating to a “sell (d)” rating in a report on Friday, May 29th. Evercore set a $95.00 price objective on Wix.com in a research report on Tuesday. Needham & Company LLC reaffirmed a “buy” rating and set a $80.00 target price on shares of Wix.com in a research note on Wednesday. Finally, Raymond James Financial lowered Wix.com from a “strong-buy” rating to an “outperform” rating and decreased their target price for the company from $75.00 to $70.00 in a research report on Thursday, July 30th. Eleven investment analysts have rated the stock with a Buy rating, nine have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Hold” and an average target price of $91.10.

Wix.com Price Performance

NASDAQ:WIX opened at $60.20 on Wednesday. The firm has a market cap of $3.51 billion, a price-to-earnings ratio of -17.01, a price-to-earnings-growth ratio of 172.17 and a beta of 0.90. The company has a 50 day moving average price of $50.82 and a 200-day moving average price of $66.97. Wix.com has a 1-year low of $40.16 and a 1-year high of $190.93.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. The firm had revenue of $563.06 million for the quarter, compared to the consensus estimate of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The firm’s quarterly revenue was up 14.9% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.28 earnings per share. On average, sell-side analysts anticipate that Wix.com will post 0.04 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Wix.com

Large investors have recently modified their holdings of the business. Farther Finance Advisors LLC raised its holdings in Wix.com by 122.2% in the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after acquiring an additional 132 shares during the last quarter. Flagship Harbor Advisors LLC purchased a new position in Wix.com during the fourth quarter worth approximately $27,000. Geneos Wealth Management Inc. lifted its position in Wix.com by 632.4% during the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares in the last quarter. Employees Retirement System of Texas boosted its stake in Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after buying an additional 252 shares during the last quarter. Finally, Banque Cantonale Vaudoise boosted its stake in Wix.com by 464.8% during the fourth quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock worth $52,000 after buying an additional 409 shares during the last quarter. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix’s recent quarterly results exceeded expectations, with adjusted EPS of $1.39 versus the $1.13 consensus estimate and revenue of $563.1 million compared with $552.6 million expected. Revenue increased 14.9% year over year. Wix.com Shares Up 14.6% Following Strong Earnings
• Positive Sentiment: Analysts at Needham, Cantor Fitzgerald and Benchmark reiterated favorable views or projected meaningful upside, providing support after Wix’s 21.3% July rebound. Wix.com Earns Buy Rating from Needham
• Positive Sentiment: Investor-focused coverage highlighted stronger Self Creators growth and demand for Wix’s Base44 artificial-intelligence product. Management is targeting approximately 60% non-GAAP gross margins for Base44 in the second half of 2026, although broader revenue growth guidance remains in the low-to-mid teens. Wix Targets Base44 Gross Margin
• Neutral Sentiment: Analysts and market commentary remain focused on whether Base44 demand and lower AI inference costs can offset increased marketing spending and softness among Wix Partners, potentially delaying operating-margin expansion. Wix Q2 Results Put Base44 Growth and Margin Reinvestment in Focus
• Negative Sentiment: Multiple law firms announced or promoted a securities class action covering investors who purchased Wix securities from February 19, 2025, through May 12, 2026. The lawsuits allege investors were harmed by disclosures involving Wix’s AI competitiveness, Base44 costs and Wix Harmony. The lead-plaintiff application deadline is September 22, 2026. The allegations have not been proven. Kaplan Fox Class Action Notice

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.