Planet Fitness (NYSE:PLNT) Posts Quarterly Earnings Results, Beats Expectations By $0.03 EPS

Planet Fitness (NYSE:PLNT) announced its quarterly earnings results on Thursday. The company reported $0.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.03, FiscalAI reports. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The business had revenue of $365.22 million for the quarter, compared to the consensus estimate of $356.66 million. During the same quarter last year, the business posted $0.86 EPS. The business’s revenue was up 7.1% on a year-over-year basis. Planet Fitness updated its FY 2026 guidance to 3.254-3.254 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

• Q2 performance was mixed: Planet Fitness ended the quarter with 21.5 million members, up 3.6% year over year, while same-club sales rose 1.7% and adjusted EBITDA increased 3.5% to $153 million. However, comparable sales were driven entirely by rate growth, reflecting slower member additions.
• Management raised full-year adjusted EPS growth guidance to approximately 6% from 4%, primarily due to share repurchases, while maintaining expectations for roughly 7% revenue growth, 6% adjusted EBITDA growth, and 180–190 new club openings.
• The company is prioritizing sustainable member growth through revised marketing, media optimization, retention tools, app upgrades, and a national limited-time $10 Classic Card promotion. Management emphasized that the promotion is a test—not a rollback of the standard $15 price—and said Black Card pricing decisions remain under evaluation.
• Planet Fitness repurchased approximately 4 million shares for $200 million during Q2, bringing year-to-date buybacks to $250 million and leaving $250 million under its authorization. Management also plans to continue recycling capital selectively through asset sales and international opportunities.
• Black Card penetration increased 210 basis points year over year to approximately 68%, supported by continued additions to recovery offerings, while the expanded Black Card Spa test across 100 clubs and a redesigned app are intended to improve engagement and retention.

Planet Fitness Stock Down 9.2%

Shares of Planet Fitness stock traded down $5.22 during midday trading on Thursday, hitting $51.37. The company’s stock had a trading volume of 5,218,518 shares, compared to its average volume of 1,806,188. Planet Fitness has a 1-year low of $37.03 and a 1-year high of $114.26. The firm has a market capitalization of $4.08 billion, a P/E ratio of 18.54, a PEG ratio of 1.23 and a beta of 1.03. The stock has a 50-day simple moving average of $52.74 and a 200-day simple moving average of $67.27.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness reported second-quarter adjusted earnings of $0.88 per share, above the $0.85 consensus estimate, while revenue rose 7.1% year over year to $365.2 million, exceeding expectations of $356.7 million. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management maintained a roughly 7% 2026 revenue-growth outlook, expects to open 180 to 190 new clubs, and provided full-year EPS guidance of approximately $3.254, above the $3.20 analyst consensus. Planet Fitness 2026 Revenue Outlook
• Positive Sentiment: The company repurchased and retired approximately $200 million of Class A common stock, which could support per-share results and signal confidence in the long-term business. Planet Fitness Second Quarter 2026 Results
• Neutral Sentiment: System-wide same-club sales increased only 1.7%, suggesting that reported growth is being driven more by new locations and other revenue sources than by robust underlying member demand. Planet Fitness Second Quarter 2026 Results
• Negative Sentiment: Investors remain concerned about softer membership growth, higher attrition, and uncertainty surrounding pricing and marketing initiatives, including the previously paused Black Card price rollout. These issues could limit future same-club sales and franchisee growth.
• Negative Sentiment: Several law firms publicized securities-fraud class actions alleging that Planet Fitness failed to disclose risks related to its marketing strategy, membership trends, pricing initiatives, and outlook before a prior guidance reduction. The allegations have not been proven, but the litigation adds reputational and potential financial risk. Planet Fitness Securities Class Action Lawsuit

Insiders Place Their Bets

In other Planet Fitness news, Director Frances G. Rathke acquired 5,000 shares of Planet Fitness stock in a transaction that occurred on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the purchase, the director owned 5,000 shares in the company, valued at approximately $231,050. The trade was a ∞ increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Insiders own 0.90% of the company’s stock.

Hedge Funds Weigh In On Planet Fitness

A number of large investors have recently made changes to their positions in PLNT. SRS Investment Management LLC boosted its holdings in shares of Planet Fitness by 4.5% during the fourth quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after purchasing an additional 212,145 shares during the period. Steadfast Capital Management LP boosted its stake in shares of Planet Fitness by 4.6% during the 3rd quarter. Steadfast Capital Management LP now owns 1,888,992 shares of the company’s stock valued at $196,077,000 after buying an additional 83,215 shares during the period. Goldman Sachs Group Inc. grew its holdings in shares of Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock valued at $134,201,000 after acquiring an additional 24,981 shares in the last quarter. Dimensional Fund Advisors LP increased its stake in shares of Planet Fitness by 0.9% in the fourth quarter. Dimensional Fund Advisors LP now owns 1,216,215 shares of the company’s stock worth $131,926,000 after acquiring an additional 10,508 shares during the last quarter. Finally, UBS Group AG raised its holdings in shares of Planet Fitness by 4.0% during the third quarter. UBS Group AG now owns 824,395 shares of the company’s stock worth $85,572,000 after acquiring an additional 31,605 shares in the last quarter. Institutional investors and hedge funds own 95.53% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have weighed in on the company. Morgan Stanley lowered Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 target price on the stock. in a research report on Friday, May 8th. Wells Fargo & Company restated an “overweight” rating on shares of Planet Fitness in a research report on Monday, July 20th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $55.00 price target on shares of Planet Fitness in a research note on Wednesday, July 22nd. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research report on Monday, July 20th. Finally, Bank of America reissued a “neutral” rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $73.08.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.