Zebra Technologies (NASDAQ:ZBRA) Sets New 1-Year High – Still a Buy?

Zebra Technologies Corporation (NASDAQ:ZBRA)’s share price reached a new 52-week high on Tuesday . The stock traded as high as $360.58 and last traded at $346.68, with a volume of 372401 shares trading hands. The stock had previously closed at $291.64.

Analyst Upgrades and Downgrades

ZBRA has been the subject of several recent research reports. UBS Group reissued a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, July 1st. Needham & Company LLC reissued a “buy” rating and set a $345.00 price target on shares of Zebra Technologies in a research note on Wednesday, May 13th. Barclays lifted their price objective on Zebra Technologies from $345.00 to $346.00 and gave the stock an “overweight” rating in a research report on Monday, June 22nd. Zacks Research downgraded Zebra Technologies from a “strong-buy” rating to a “hold” rating in a report on Monday, April 20th. Finally, Citigroup boosted their price target on Zebra Technologies from $284.00 to $306.00 and gave the stock a “neutral” rating in a research report on Monday, July 13th. Eight analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $327.00.

Zebra Technologies Stock Up 20.1%

The company has a current ratio of 0.96, a quick ratio of 0.57 and a debt-to-equity ratio of 0.69. The stock has a 50-day simple moving average of $255.28 and a 200-day simple moving average of $240.11. The company has a market cap of $16.69 billion, a price-to-earnings ratio of 42.08 and a beta of 1.60.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings results on Tuesday, May 12th. The industrial products company reported $4.75 EPS for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The company had revenue of $1.50 billion for the quarter, compared to analyst estimates of $1.48 billion. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The company’s quarterly revenue was up 14.3% compared to the same quarter last year. During the same period last year, the company earned $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, analysts predict that Zebra Technologies Corporation will post 15.2 EPS for the current year.

Insider Buying and Selling

In other news, insider Loizides Melissa Luff sold 500 shares of the company’s stock in a transaction on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total value of $126,975.00. Following the completion of the sale, the insider owned 3,702 shares in the company, valued at $940,122.90. This represents a 11.90% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the completion of the sale, the director owned 6,183 shares in the company, valued at approximately $1,542,905.82. This trade represents a 32.67% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several institutional investors and hedge funds have recently added to or reduced their stakes in ZBRA. Garner Asset Management Corp bought a new stake in shares of Zebra Technologies during the 4th quarter worth $30,000. Johnson Financial Group Inc. increased its stake in Zebra Technologies by 330.3% in the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after purchasing an additional 109 shares in the last quarter. SBI Securities Co. Ltd. raised its holdings in Zebra Technologies by 164.8% during the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after buying an additional 89 shares during the period. CYBER HORNET ETFs LLC acquired a new stake in Zebra Technologies during the 2nd quarter worth about $39,000. Finally, NBC Securities Inc. purchased a new stake in Zebra Technologies during the fourth quarter valued at about $57,000. 91.03% of the stock is owned by institutional investors and hedge funds.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.