Financial Review: Corporate Travel Management (OTCMKTS:CTMLF) vs. Planet Fitness (NYSE:PLNT)

Planet Fitness (NYSE:PLNT) and Corporate Travel Management (OTCMKTS:CTMLF) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.

Profitability

This table compares Planet Fitness and Corporate Travel Management’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Planet Fitness	16.52%	-81.29%	8.66%
Corporate Travel Management	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings and target prices for Planet Fitness and Corporate Travel Management, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	1	9	11	1	2.55
Corporate Travel Management	0	0	0	0	0.00

Planet Fitness currently has a consensus price target of $74.50, suggesting a potential upside of 33.43%. Given Planet Fitness’ stronger consensus rating and higher probable upside, research analysts plainly believe Planet Fitness is more favorable than Corporate Travel Management.

Institutional and Insider Ownership

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 10.5% of Corporate Travel Management shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Planet Fitness and Corporate Travel Management”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.32 billion	3.35	$219.10 million	$2.77	20.16
Corporate Travel Management	N/A	N/A	N/A	$0.19	57.63

Planet Fitness has higher revenue and earnings than Corporate Travel Management. Planet Fitness is trading at a lower price-to-earnings ratio than Corporate Travel Management, indicating that it is currently the more affordable of the two stocks.

Summary

Planet Fitness beats Corporate Travel Management on 10 of the 12 factors compared between the two stocks.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

About Corporate Travel Management

Corporate Travel Management Limited, a travel management solutions company, manages the procurement and delivery of travel services in Australia and New Zealand, North America, Asia, and Europe. . The company provides corporate travels, meetings and event travel management, resources travel, sports travel, leisure travel, loyalty travel, and wholesale travel services, as well as accommodation agency services. Corporate Travel Management Limited was founded in 1994 and is based in Brisbane, Australia.