Delta Global Management LP acquired a new position in shares of Planet Fitness, Inc. (NYSE:PLNT – Free Report) during the first quarter, HoldingsChannel.com reports. The institutional investor acquired 27,618 shares of the company’s stock, valued at approximately $2,054,000.
Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Caxton Associates LLP bought a new stake in shares of Planet Fitness during the 1st quarter valued at $222,000. Inceptionr LLC bought a new position in shares of Planet Fitness in the first quarter worth $539,000. Bank of Nova Scotia increased its position in shares of Planet Fitness by 30.8% in the first quarter. Bank of Nova Scotia now owns 4,946 shares of the company’s stock worth $368,000 after purchasing an additional 1,166 shares during the period. Sei Investments Co. raised its stake in Planet Fitness by 7.9% in the first quarter. Sei Investments Co. now owns 89,706 shares of the company’s stock valued at $6,672,000 after purchasing an additional 6,572 shares in the last quarter. Finally, State of Wyoming raised its stake in Planet Fitness by 77.8% in the first quarter. State of Wyoming now owns 2,197 shares of the company’s stock valued at $163,000 after purchasing an additional 961 shares in the last quarter. 95.53% of the stock is owned by institutional investors and hedge funds.
Analyst Upgrades and Downgrades
A number of equities research analysts have issued reports on the stock. Morgan Stanley downgraded shares of Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price objective on the stock. in a research note on Friday, May 8th. Guggenheim dropped their target price on shares of Planet Fitness from $126.00 to $95.00 and set a “buy” rating for the company in a research report on Friday, May 8th. Wells Fargo & Company reaffirmed an “overweight” rating on shares of Planet Fitness in a report on Monday, July 20th. JPMorgan Chase & Co. upped their price target on shares of Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a report on Thursday, July 9th. Finally, KeyCorp reduced their price target on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a research report on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $74.50.
Planet Fitness Stock Performance
Planet Fitness stock opened at $53.42 on Friday. Planet Fitness, Inc. has a 52 week low of $37.03 and a 52 week high of $114.26. The stock has a market capitalization of $4.24 billion, a P/E ratio of 19.28, a price-to-earnings-growth ratio of 1.16 and a beta of 1.04. The stock has a fifty day moving average of $52.14 and a 200-day moving average of $70.48.
Planet Fitness (NYSE:PLNT – Get Free Report) last released its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The business had revenue of $337.24 million for the quarter, compared to analyst estimates of $298.60 million. During the same period last year, the firm posted $0.59 earnings per share. Planet Fitness’s revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, research analysts forecast that Planet Fitness, Inc. will post 3.17 earnings per share for the current year.
Key Planet Fitness News
Here are the key news stories impacting Planet Fitness this week:
- Positive Sentiment: Zacks said Planet Fitness has an impressive earnings surprise history and may be positioned to beat estimates again in its next quarterly report.
- Neutral Sentiment: Planet Fitness announced it will report second-quarter 2026 results on August 6, 2026, which could provide a clearer read on business momentum and investor sentiment.
- Negative Sentiment: Multiple law firms announced or reminded investors about a securities class action against Planet Fitness, with a September 14, 2026 lead-plaintiff deadline, increasing legal overhang and scrutiny on prior disclosures. Article Title
Insider Activity at Planet Fitness
In related news, Director Frances G. Rathke bought 5,000 shares of the company’s stock in a transaction dated Friday, May 8th. The stock was purchased at an average price of $46.21 per share, with a total value of $231,050.00. Following the completion of the acquisition, the director owned 5,000 shares of the company’s stock, valued at $231,050. The trade was a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 0.90% of the company’s stock.
About Planet Fitness
Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.
The company operates through a network of franchised and company-owned clubs.
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