Principal Financial Group Inc. Cuts Stock Position in Planet Fitness, Inc. $PLNT

Principal Financial Group Inc. reduced its stake in Planet Fitness, Inc. (NYSE:PLNT) by 21.8% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 186,678 shares of the company’s stock after selling 52,042 shares during the period. Principal Financial Group Inc.’s holdings in Planet Fitness were worth $13,885,000 at the end of the most recent reporting period.

Other hedge funds also recently added to or reduced their stakes in the company. V Square Quantitative Management LLC acquired a new position in shares of Planet Fitness during the fourth quarter worth about $27,000. Clearstead Advisors LLC boosted its holdings in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares during the period. EverSource Wealth Advisors LLC grew its position in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares in the last quarter. Los Angeles Capital Management LLC acquired a new stake in Planet Fitness in the fourth quarter valued at approximately $41,000. Finally, Danske Bank A S purchased a new stake in shares of Planet Fitness during the third quarter valued at approximately $52,000. 95.53% of the stock is owned by hedge funds and other institutional investors.

Insiders Place Their Bets

In other news, Director Frances G. Rathke purchased 5,000 shares of the firm’s stock in a transaction on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the purchase, the director owned 5,000 shares in the company, valued at $231,050. This trade represents a ∞ increase in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.90% of the stock is owned by company insiders.

Planet Fitness Price Performance

PLNT opened at $54.31 on Friday. The stock has a market cap of $4.31 billion, a P/E ratio of 19.61, a P/E/G ratio of 1.18 and a beta of 1.04. Planet Fitness, Inc. has a 12 month low of $37.03 and a 12 month high of $114.26. The stock’s 50 day moving average price is $52.12 and its 200 day moving average price is $70.60.

Planet Fitness (NYSE:PLNT) last released its earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, beating the consensus estimate of $0.63 by $0.11. The firm had revenue of $337.24 million for the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. Planet Fitness’s quarterly revenue was up 21.9% on a year-over-year basis. During the same quarter last year, the company earned $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities analysts anticipate that Planet Fitness, Inc. will post 3.17 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of research firms have weighed in on PLNT. Roth Capital decreased their price objective on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a research report on Wednesday, May 20th. Canaccord Genuity Group raised their price objective on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research note on Monday. JPMorgan Chase & Co. lifted their price objective on Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a report on Thursday, July 9th. KeyCorp cut their target price on Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a research report on Friday, May 8th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 target price on shares of Planet Fitness in a research note on Wednesday. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, Planet Fitness presently has an average rating of “Moderate Buy” and a consensus price target of $74.50.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness said it will report second-quarter 2026 results on August 6, 2026, which could provide a clearer look at membership trends, pricing, and guidance execution. Article Title
• Neutral Sentiment: Several law firms issued investor reminders and deadline notices about the existing securities class action, increasing attention on the case but adding no new operating facts. Article Title
• Neutral Sentiment: Other firms, including Bernstein Liebhard, Pomerantz, Rosen, Faruqi & Faruqi, Wolf Haldenstein, and others, also published similar notices about the same lawsuit and deadline. Article Title
• Negative Sentiment: The class action alleges Planet Fitness overstated marketing effectiveness and failed to adequately disclose problems that hurt sign-ups and guidance, which is a negative catalyst for sentiment and could keep pressure on the shares. Article Title

Planet Fitness Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.