Harley-Davidson (NYSE:HOG) Issues Earnings Results

Harley-Davidson (NYSE:HOG) announced its earnings results on Thursday. The company reported $0.75 EPS for the quarter, beating analysts’ consensus estimates of $0.65 by $0.10, FiscalAI reports. The firm had revenue of $1.23 billion for the quarter, compared to analysts’ expectations of $1.17 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.Harley-Davidson’s quarterly revenue was down 5.9% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.88 EPS.

Here are the key takeaways from Harley-Davidson’s conference call:

• Harley-Davidson said Q2 showed early progress under its “Back to the Bricks” turnaround plan, with North America retail up 3% for the quarter and U.S. market share holding at 32% in the 601cc+ market.
• The company highlighted a much healthier dealer network, saying dealer inventory was down 17% year over year and that 85%+ of North American dealer stock was current-model-year product. Management expects domestic dealer profitability to double in 2026.
• New product launches are gaining traction, with management citing strong sell-through and pricing for the Super Glide and enthusiastic early reception for Deadwood. Harley also pointed to positive dealer and rider response as validation of its product direction.
• Harley raised full-year 2026 guidance, lifting expected HDMC retail and wholesale units to 133,500-138,500 and increasing HDMC operating income guidance to $10 million-$50 million. HDFS operating income guidance was also raised to $55 million-$70 million.
• Management acknowledged ongoing headwinds, including a challenging Europe market, domestic supplier issues that hurt 2026 margins, and continued tariff uncertainty. It said the tariff cost outlook remains $75 million-$90 million for 2026, excluding recoveries.

Harley-Davidson Trading Down 5.1%

Shares of NYSE:HOG traded down $1.42 during midday trading on Thursday, hitting $26.20. The company had a trading volume of 1,670,566 shares, compared to its average volume of 3,240,509. Harley-Davidson has a 12 month low of $17.09 and a 12 month high of $31.25. The firm has a fifty day simple moving average of $25.13 and a 200 day simple moving average of $22.29. The company has a current ratio of 1.91, a quick ratio of 1.66 and a debt-to-equity ratio of 0.37. The stock has a market cap of $2.76 billion, a price-to-earnings ratio of 14.90, a PEG ratio of 17.14 and a beta of 1.26.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Stockholders of record on Monday, June 8th were paid a $0.1875 dividend. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. Harley-Davidson’s dividend payout ratio is 42.61%.

Analysts Set New Price Targets

A number of analysts recently issued reports on the stock. Wolfe Research restated an “outperform” rating on shares of Harley-Davidson in a research note on Monday, June 15th. Morgan Stanley boosted their target price on shares of Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a research note on Tuesday, May 19th. Zacks Research raised shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Monday, April 27th. Griffin Securities set a $30.00 target price on Harley-Davidson in a research note on Monday, July 6th. Finally, Loop Capital raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price objective for the company in a research note on Monday. One research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, four have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and an average price target of $25.67.

Insider Activity at Harley-Davidson

In related news, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction that occurred on Monday, May 11th. The shares were sold at an average price of $26.00, for a total transaction of $40,664.00. Following the transaction, the insider owned 30,012 shares of the company’s stock, valued at $780,312. This trade represents a 4.95% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of the business’s stock in a transaction that occurred on Wednesday, July 1st. The shares were sold at an average price of $24.44, for a total value of $37,979.76. Following the completion of the transaction, the chief financial officer owned 29,400 shares of the company’s stock, valued at $718,536. This represents a 5.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 4,672 shares of company stock worth $116,266 in the last three months. 0.97% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the business. Triumph Capital Management grew its position in Harley-Davidson by 4.7% in the 3rd quarter. Triumph Capital Management now owns 10,171 shares of the company’s stock worth $284,000 after purchasing an additional 454 shares in the last quarter. Dark Forest Capital Management LP grew its stake in shares of Harley-Davidson by 3.4% in the third quarter. Dark Forest Capital Management LP now owns 26,445 shares of the company’s stock worth $738,000 after purchasing an additional 872 shares during the last quarter. State of Wyoming grew its position in shares of Harley-Davidson by 11.5% in the 4th quarter. State of Wyoming now owns 10,865 shares of the company’s stock worth $223,000 after buying an additional 1,121 shares during the period. Geneos Wealth Management Inc. raised its holdings in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after purchasing an additional 1,278 shares during the last quarter. Finally, Pinnacle Holdings LLC bought a new stake in shares of Harley-Davidson during the 4th quarter valued at $30,000. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.