Jennison Associates LLC Has $8.11 Million Position in Salesforce Inc. $CRM

Jennison Associates LLC raised its holdings in shares of Salesforce Inc. (NYSE:CRM) by 47.5% in the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 43,442 shares of the CRM provider’s stock after purchasing an additional 13,995 shares during the quarter. Jennison Associates LLC’s holdings in Salesforce were worth $8,109,000 as of its most recent SEC filing.

Other institutional investors have also recently bought and sold shares of the company. Commonwealth Retirement Investments LLC acquired a new position in shares of Salesforce during the fourth quarter valued at about $25,000. Key Capital Management INC acquired a new stake in shares of Salesforce in the 4th quarter worth about $26,000. Gilpin Wealth Management LLC bought a new position in Salesforce in the 4th quarter valued at about $26,000. Legacy Bridge LLC bought a new position in Salesforce in the 4th quarter valued at about $27,000. Finally, Costello Asset Management INC boosted its stake in Salesforce by 410.3% during the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after purchasing an additional 119 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analysts Set New Price Targets

CRM has been the subject of several analyst reports. DA Davidson lowered their price objective on Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a research note on Thursday, May 28th. Royal Bank Of Canada cut Salesforce from a “sector perform” rating to a “sector perform” rating in a research report on Wednesday, July 1st. Piper Sandler downgraded Salesforce from an “overweight” rating to a “neutral” rating in a report on Thursday, May 28th. Macquarie Infrastructure dropped their price objective on Salesforce from $200.00 to $190.00 and set a “neutral” rating on the stock in a research note on Thursday, May 28th. Finally, Citigroup raised shares of Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, July 1st. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, seventeen have assigned a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $249.51.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Some analysts still see Salesforce as attractively valued versus peers, citing faster AI growth and stronger earnings revisions, which supports the case for further upside. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
• Positive Sentiment: Salesforce continues to draw investor attention, and some bullish commentary points to the stock being far below prior levels with meaningful upside if execution improves. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
• Positive Sentiment: Salesforce’s technology is still being adopted in mission-critical settings, including a broader U.S. Air Force rollout of Missionforce for fleet management. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
• Neutral Sentiment: Salesforce remains a widely watched stock, but this mainly reflects ongoing investor interest rather than a clear new fundamental catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Coverage comparing Salesforce with Adyen and other stocks is mostly informational and does not appear to be a major driver on its own. CRM vs. ADYEY: Which Stock Should Value Investors Buy Now?
• Negative Sentiment: Morgan Stanley’s downgrade and sharply reduced price target are the clearest near-term negative catalysts, reinforcing concerns that upside may be more limited than previously expected. Salesforce slides on back of Morgan Stanley downgrade
• Negative Sentiment: A report about a company canceling a large Salesforce contract in favor of an AI-built CRM highlights competitive pressure from lower-cost, AI-native alternatives. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
• Negative Sentiment: Fireflies’ new AI Sales Suite adds another AI-driven competitor in sales intelligence and CRM-adjacent software, which could add to long-term competitive concerns for Salesforce. Fireflies launches AI Sales Suite, bringing enterprise sales intelligence to its 20 million users at a fraction of what legacy platforms charge

Salesforce Price Performance

CRM opened at $170.37 on Wednesday. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $274.00. The firm has a 50-day moving average of $170.55 and a 200 day moving average of $189.35. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The firm has a market cap of $139.53 billion, a P/E ratio of 19.72, a PEG ratio of 0.94 and a beta of 1.18.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same quarter in the previous year, the firm posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts expect that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a $0.44 dividend. The ex-dividend date was Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.0%. Salesforce’s dividend payout ratio is presently 20.37%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.