Planet Fitness (NYSE:PLNT) Shares Up 6.7% – Time to Buy?

Planet Fitness, Inc. (NYSE:PLNT)’s stock price traded up 6.7% on Monday . The company traded as high as $55.90 and last traded at $55.89. Approximately 295,284 shares were traded during trading, a decline of 86% from the average daily volume of 2,082,729 shares. The stock had previously closed at $52.36.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Negative Sentiment: Multiple law firms announced or reminded investors about a securities class action tied to Planet Fitness’s alleged disclosure issues, including claims that the company failed to adequately warn about risks to its marketing strategy and market conditions before the May 2026 guidance revision. Article Title
• Negative Sentiment: Investors are being urged to meet a September 14 deadline to seek lead-plaintiff status in the PLNT class action, keeping legal overhang and litigation headlines in focus. Article Title
• Neutral Sentiment: Some commentary suggested Planet Fitness may look inexpensive on a cash-flow and earnings basis after the selloff, which could provide support for longer-term value investors. Article Title
• Neutral Sentiment: Planet Fitness announced that Franchise Equity Partners acquired Bravo Fit, its Australian franchisee, with Planet Fitness exiting its minority ownership stake; this is a strategic corporate update but not a clear near-term earnings catalyst. Article Title

Analysts Set New Price Targets

Several research firms have recently issued reports on PLNT. Morgan Stanley lowered shares of Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price target on the stock. in a research report on Friday, May 8th. Zacks Research raised shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a report on Friday, July 10th. Weiss Ratings lowered shares of Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Thursday, June 18th. KeyCorp lowered their target price on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a report on Friday, May 8th. Finally, Robert W. Baird set a $80.00 target price on Planet Fitness in a research report on Friday, May 8th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $74.82.

Planet Fitness Price Performance

The stock has a market cap of $4.37 billion, a P/E ratio of 19.85, a PEG ratio of 1.20 and a beta of 1.04. The firm’s fifty day moving average price is $52.00 and its two-hundred day moving average price is $71.38.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The company had revenue of $337.24 million for the quarter, compared to the consensus estimate of $298.60 million. During the same quarter last year, the business posted $0.59 earnings per share. The firm’s revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, research analysts expect that Planet Fitness, Inc. will post 3.18 earnings per share for the current fiscal year.

Insider Activity

In other Planet Fitness news, Director Frances G. Rathke acquired 5,000 shares of the business’s stock in a transaction dated Friday, May 8th. The stock was bought at an average price of $46.21 per share, with a total value of $231,050.00. Following the completion of the acquisition, the director owned 5,000 shares of the company’s stock, valued at $231,050. This trade represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available through this hyperlink. Company insiders own 0.90% of the company’s stock.

Institutional Investors Weigh In On Planet Fitness

Institutional investors and hedge funds have recently bought and sold shares of the stock. Entropy Technologies LP purchased a new stake in shares of Planet Fitness during the 4th quarter valued at $2,744,000. Burney Co. purchased a new position in Planet Fitness in the fourth quarter worth $2,221,000. Aberdeen Group plc bought a new position in Planet Fitness in the fourth quarter valued at $10,688,000. Nippon Life Global Investors Americas Inc. increased its stake in Planet Fitness by 510.2% in the fourth quarter. Nippon Life Global Investors Americas Inc. now owns 32,400 shares of the company’s stock valued at $3,514,000 after acquiring an additional 27,090 shares during the last quarter. Finally, B. Metzler seel. Sohn & Co. AG bought a new position in Planet Fitness in the fourth quarter valued at $2,611,000. 95.53% of the stock is owned by hedge funds and other institutional investors.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.