Fortis Capital Management LLC Increases Stock Position in Salesforce Inc. $CRM

Fortis Capital Management LLC increased its holdings in shares of Salesforce Inc. (NYSE:CRM) by 10.9% during the first quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 30,675 shares of the CRM provider’s stock after purchasing an additional 3,010 shares during the period. Fortis Capital Management LLC’s holdings in Salesforce were worth $5,726,000 as of its most recent SEC filing.

Other institutional investors also recently bought and sold shares of the company. Commonwealth Retirement Investments LLC purchased a new stake in Salesforce during the fourth quarter worth $25,000. Key Capital Management INC purchased a new position in shares of Salesforce in the 4th quarter valued at $26,000. Gilpin Wealth Management LLC bought a new position in shares of Salesforce in the 4th quarter worth $26,000. Legacy Bridge LLC bought a new position in shares of Salesforce in the 4th quarter worth $27,000. Finally, Costello Asset Management INC lifted its stake in shares of Salesforce by 410.3% during the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after purchasing an additional 119 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Stock Down 2.0%

CRM stock opened at $170.37 on Wednesday. The firm’s fifty day simple moving average is $170.55 and its 200-day simple moving average is $189.35. The company has a market capitalization of $139.53 billion, a P/E ratio of 19.72, a price-to-earnings-growth ratio of 0.94 and a beta of 1.18. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $274.00.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company’s revenue was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, equities research analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were given a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 1.0%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s payout ratio is currently 20.37%.

Analysts Set New Price Targets

Several equities analysts have issued reports on the company. Evercore reiterated an “outperform” rating on shares of Salesforce in a research note on Tuesday, July 14th. Morgan Stanley reissued an “equal weight” rating and set a $185.00 price target (down from $287.00) on shares of Salesforce in a research report on Tuesday. Cantor Fitzgerald restated an “overweight” rating and issued a $250.00 price target on shares of Salesforce in a report on Thursday, May 28th. Bank of America initiated coverage on shares of Salesforce in a research report on Monday, May 18th. They issued an “underperform” rating and a $160.00 price objective on the stock. Finally, Guggenheim raised shares of Salesforce from a “neutral” rating to a “buy” rating and set a $228.00 target price for the company in a research report on Wednesday, July 1st. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, seventeen have issued a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and a consensus target price of $249.51.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Some analysts still see Salesforce as attractively valued versus peers, citing faster AI growth and stronger earnings revisions, which supports the case for further upside. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
• Positive Sentiment: Salesforce continues to draw investor attention, and some bullish commentary points to the stock being far below prior levels with meaningful upside if execution improves. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
• Positive Sentiment: Salesforce’s technology is still being adopted in mission-critical settings, including a broader U.S. Air Force rollout of Missionforce for fleet management. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
• Neutral Sentiment: Salesforce remains a widely watched stock, but this mainly reflects ongoing investor interest rather than a clear new fundamental catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Coverage comparing Salesforce with Adyen and other stocks is mostly informational and does not appear to be a major driver on its own. CRM vs. ADYEY: Which Stock Should Value Investors Buy Now?
• Negative Sentiment: Morgan Stanley’s downgrade and sharply reduced price target are the clearest near-term negative catalysts, reinforcing concerns that upside may be more limited than previously expected. Salesforce slides on back of Morgan Stanley downgrade
• Negative Sentiment: A report about a company canceling a large Salesforce contract in favor of an AI-built CRM highlights competitive pressure from lower-cost, AI-native alternatives. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
• Negative Sentiment: Fireflies’ new AI Sales Suite adds another AI-driven competitor in sales intelligence and CRM-adjacent software, which could add to long-term competitive concerns for Salesforce. Fireflies launches AI Sales Suite, bringing enterprise sales intelligence to its 20 million users at a fraction of what legacy platforms charge

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.