ODDITY Tech (NASDAQ:ODD – Get Free Report) and Workiva (NYSE:WK – Get Free Report) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.
Profitability
This table compares ODDITY Tech and Workiva’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ODDITY Tech | 6.97% | 15.38% | 4.99% |
| Workiva | 1.53% | -68.43% | 1.47% |
Insider and Institutional Ownership
35.9% of ODDITY Tech shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 4.8% of Workiva shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ODDITY Tech | 5 | 8 | 0 | 0 | 1.62 |
| Workiva | 1 | 1 | 10 | 0 | 2.75 |
ODDITY Tech currently has a consensus target price of $25.39, indicating a potential upside of 45.65%. Workiva has a consensus target price of $88.50, indicating a potential upside of 62.56%. Given Workiva’s stronger consensus rating and higher possible upside, analysts plainly believe Workiva is more favorable than ODDITY Tech.
Risk & Volatility
ODDITY Tech has a beta of 2.37, suggesting that its share price is 137% more volatile than the S&P 500. Comparatively, Workiva has a beta of 0.5, suggesting that its share price is 50% less volatile than the S&P 500.
Earnings & Valuation
This table compares ODDITY Tech and Workiva”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ODDITY Tech | $809.84 million | 1.24 | $110.75 million | $0.79 | 22.06 |
| Workiva | $925.59 million | 3.30 | -$26.17 million | $0.23 | 236.70 |
ODDITY Tech has higher earnings, but lower revenue than Workiva. ODDITY Tech is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.
Summary
Workiva beats ODDITY Tech on 8 of the 14 factors compared between the two stocks.
About ODDITY Tech
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.
About Workiva
Workiva Inc., together with its subsidiaries, provides cloud-based reporting solutions in the United States and internationally. The company offers Workiva platform, a multi-tenant cloud software that provides data linking capabilities; audit trail services; administrators access management; and allows customers to connect data from multiple enterprise resource planning, human capital management, and customer relationship management systems, as well as other third-party cloud and on-premise applications. It serves public and private companies, government agencies, and higher-education institutions. Workiva Inc. was founded in 2008 and is headquartered in Ames, Iowa.
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