Sequoia Financial Advisors LLC Raises Stock Position in Salesforce Inc. $CRM

Sequoia Financial Advisors LLC boosted its holdings in shares of Salesforce Inc. (NYSE:CRM) by 8.7% in the first quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 358,400 shares of the CRM provider’s stock after purchasing an additional 28,669 shares during the period. Sequoia Financial Advisors LLC’s holdings in Salesforce were worth $66,903,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Brighton Jones LLC raised its position in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after acquiring an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC boosted its position in Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC grew its stake in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after purchasing an additional 184 shares during the period. Sivia Capital Partners LLC grew its stake in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after purchasing an additional 106 shares during the period. Finally, United Bank raised its position in shares of Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after acquiring an additional 500 shares during the period. 80.43% of the stock is owned by institutional investors and hedge funds.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced a $1 billion investment in Switzerland over five years to expand adoption of agentic AI, reinforcing its commitment to AI-led growth and potentially strengthening its international enterprise relationships.
• Positive Sentiment: A bullish deep-dive argued Salesforce is trading at a depressed valuation, with strong free-cash-flow generation and a large debt-funded buyback that reduced share count by more than 10%, signaling management confidence in the business.
• Neutral Sentiment: Salesforce also unveiled MCP-powered capabilities for Slackbot, which could improve product usefulness and customer engagement, but the market may need proof that these features translate into faster growth.
• Neutral Sentiment: Triveni Power Transmission’s partnership with Salesforce for customer engagement in manufacturing adds another example of industry adoption, though the near-term financial impact appears limited.
• Negative Sentiment: KeyBanc’s downgrade and slightly lower earnings forecast added to investor skepticism that Agentforce will become a major growth catalyst soon.
• Negative Sentiment: Several market commentaries highlighted that CRM has been a weak performer over the past year, and the recent pullback suggests investors remain cautious despite its lower valuation.

Wall Street Analyst Weigh In

A number of equities analysts recently weighed in on CRM shares. KeyCorp cut Salesforce from an “overweight” rating to a “sector weight” rating in a report on Wednesday. HC Wainwright lowered Salesforce to a “negative” rating in a research report on Thursday, June 18th. Wolfe Research lowered shares of Salesforce from an “outperform” rating to a “hold” rating in a report on Wednesday, July 1st. Raymond James Financial cut shares of Salesforce from a “strong-buy” rating to a “moderate buy” rating in a research report on Wednesday, July 1st. Finally, Susquehanna assumed coverage on shares of Salesforce in a research report on Wednesday, July 1st. They issued a “neutral” rating on the stock. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, fourteen have issued a Hold rating and three have given a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $254.42.

Salesforce Price Performance

CRM traded up $0.84 on Friday, reaching $163.34. 8,316,028 shares of the company’s stock were exchanged, compared to its average volume of 15,336,670. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The stock’s fifty day moving average price is $171.89 and its 200-day moving average price is $194.51. Salesforce Inc. has a twelve month low of $146.32 and a twelve month high of $274.00. The stock has a market cap of $133.77 billion, a PE ratio of 18.90, a P/E/G ratio of 1.01 and a beta of 1.18.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Sell-side analysts expect that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce declared that its Board of Directors has approved a stock buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares repurchase plans are generally an indication that the company’s leadership believes its stock is undervalued.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. Salesforce’s payout ratio is presently 20.37%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.