Recent Analysts’ Ratings Updates for Affirm (AFRM)

A number of research firms have changed their ratings and price targets for Affirm (NASDAQ: AFRM):

• 7/9/2026 – Affirm had its price target raised by The Goldman Sachs Group, Inc. from $90.00 to $106.00. They now have a “buy” rating on the stock.
• 7/8/2026 – Affirm had its price target raised by Wells Fargo & Company from $89.00 to $96.00. They now have an “overweight” rating on the stock.
• 7/8/2026 – Affirm is now covered by Barclays PLC. They set an “overweight” rating and a $97.00 price target on the stock.
• 7/8/2026 – Affirm had its price target raised by JPMorgan Chase & Co. from $80.00 to $90.00. They now have an “overweight” rating on the stock.
• 7/7/2026 – Affirm had its price target raised by TD Cowen from $90.00 to $117.00. They now have a “buy” rating on the stock.
• 7/1/2026 – Affirm had its price target raised by Citigroup Inc. from $100.00 to $115.00. They now have a “buy” rating on the stock.
• 6/29/2026 – Affirm is now covered by Piper Sandler. They set an “overweight” rating and a $103.00 price target on the stock.
• 6/29/2026 – Affirm is now covered by Piper Sandler. They set an “overweight” rating and a $103.00 price target on the stock.
• 6/25/2026 – Affirm had its price target raised by Susquehanna from $100.00 to $105.00. They now have a “positive” rating on the stock.
• 6/25/2026 – Affirm had its price target raised by Deutsche Bank Aktiengesellschaft from $80.00 to $85.00. They now have a “buy” rating on the stock.
• 6/24/2026 – Affirm had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/28/2026 – Affirm had its price target raised by Truist Financial Corporation from $75.00 to $80.00. They now have a “buy” rating on the stock.
• 5/26/2026 – Affirm had its “neutral” rating reaffirmed by BTIG Research.
• 5/14/2026 – Affirm had its price target raised by Mizuho from $95.00 to $100.00. They now have an “outperform” rating on the stock.
• 5/11/2026 – Affirm had its price target raised by UBS Group AG from $78.00 to $82.00. They now have a “neutral” rating on the stock.
• 5/11/2026 – Affirm had its price target raised by Bank of America Corporation from $82.00 to $88.00. They now have a “buy” rating on the stock.
• 5/10/2026 – Affirm was given a new $79.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.

Insider Activity

In related news, Director Noel Bertram Watson sold 2,000 shares of the business’s stock in a transaction that occurred on Wednesday, May 13th. The shares were sold at an average price of $65.00, for a total value of $130,000.00. Following the completion of the transaction, the director owned 36,076 shares in the company, valued at $2,344,940. The trade was a 5.25% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Michael Linford sold 100,000 shares of the company’s stock in a transaction on Friday, June 26th. The stock was sold at an average price of $80.04, for a total value of $8,004,000.00. Following the transaction, the chief operating officer directly owned 117,984 shares in the company, valued at approximately $9,443,439.36. This represents a 45.87% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 104,000 shares of company stock worth $8,244,000. 11.01% of the stock is owned by corporate insiders.

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.