Eugene Nonko Sells 9,059 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Alanna Baker on Jul 1st, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 9,059 shares of MediaAlpha stock in a transaction that occurred on Wednesday, July 1st. The shares were sold at an average price of $12.80, for a total transaction of $115,955.20. Following the completion of the transaction, the director owned 1,162,656 shares of the company’s stock, valued at $14,881,996.80. This represents a 0.77% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, July 1st, Eugene Nonko sold 4,512 shares of MediaAlpha stock. The shares were sold at an average price of $12.77, for a total value of $57,618.24.
On Monday, June 29th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $11.93, for a total value of $92,791.54.
On Monday, June 29th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The stock was sold at an average price of $11.81, for a total value of $31,497.27.
On Wednesday, June 24th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.47, for a total value of $69,803.49.
On Wednesday, June 24th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.46, for a total value of $11,160.82.
On Monday, June 22nd, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.15, for a total transaction of $67,670.05.
On Monday, June 22nd, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $10,670.00.
On Wednesday, June 17th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total transaction of $66,736.67.
On Wednesday, June 17th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $10,670.00.
On Tuesday, June 16th, Eugene Nonko sold 13,334 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $133,340.00.

MediaAlpha Trading Up 1.9%

Shares of NYSE MAX traded up $0.24 during midday trading on Wednesday, hitting $12.81. 1,320,780 shares of the company’s stock were exchanged, compared to its average volume of 691,974. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $13.92. The company has a market cap of $798.45 million, a price-to-earnings ratio of 20.01 and a beta of 1.08. The business’s fifty day moving average price is $9.50 and its two-hundred day moving average price is $10.00.

MediaAlpha (NYSE:MAX – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The firm had revenue of $310.00 million for the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The company’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same quarter in the previous year, the business earned ($0.04) EPS. Equities analysts expect that MediaAlpha, Inc. will post 0.99 earnings per share for the current fiscal year.

Institutional Investors Weigh In On MediaAlpha

A number of large investors have recently made changes to their positions in the business. Caitong International Asset Management Co. Ltd raised its holdings in shares of MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. boosted its holdings in MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after acquiring an additional 2,777 shares in the last quarter. Strs Ohio bought a new stake in MediaAlpha in the fourth quarter valued at $49,000. Quarry LP raised its holdings in MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after purchasing an additional 1,234 shares in the last quarter. Finally, Tower Research Capital LLC TRC raised its holdings in MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

MAX has been the subject of several analyst reports. Weiss Ratings cut MediaAlpha from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, June 16th. Wall Street Zen downgraded MediaAlpha from a “strong-buy” rating to a “buy” rating in a research report on Saturday, May 2nd. JPMorgan Chase & Co. increased their price objective on MediaAlpha from $11.00 to $12.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. Finally, TD Cowen lowered their price target on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a report on Tuesday, June 23rd. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $12.36.

View Our Latest Analysis on MAX

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.