Ulta Beauty (NASDAQ:ULTA) Reaches New 52-Week Low – Should You Sell?

Ulta Beauty Inc. (NASDAQ:ULTA)’s stock price reached a new 52-week low on Tuesday . The stock traded as low as $447.12 and last traded at $450.32, with a volume of 92413 shares trading hands. The stock had previously closed at $459.12.

Wall Street Analyst Weigh In

A number of research analysts have recently commented on ULTA shares. Canaccord Genuity Group dropped their target price on shares of Ulta Beauty from $799.00 to $731.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. DA Davidson lowered their price objective on shares of Ulta Beauty from $650.00 to $585.00 and set a “buy” rating for the company in a research report on Wednesday, June 3rd. UBS Group dropped their price objective on shares of Ulta Beauty from $810.00 to $735.00 and set a “buy” rating for the company in a research note on Wednesday, June 3rd. Citigroup decreased their target price on shares of Ulta Beauty from $600.00 to $560.00 and set a “neutral” rating on the stock in a research note on Thursday, June 4th. Finally, Argus set a $550.00 price target on Ulta Beauty in a research note on Thursday, June 18th. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $638.09.

Ulta Beauty Trading Down 2.2%

The firm’s 50-day moving average is $501.47 and its 200 day moving average is $576.39. The firm has a market capitalization of $19.31 billion, a price-to-earnings ratio of 16.83, a P/E/G ratio of 1.52 and a beta of 0.86.

Ulta Beauty (NASDAQ:ULTA) last announced its quarterly earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 earnings per share (EPS) for the quarter, beating the consensus estimate of $6.89 by $0.85. The firm had revenue of $3.16 billion during the quarter, compared to analysts’ expectations of $3.12 billion. Ulta Beauty had a net margin of 9.36% and a return on equity of 44.77%. The company’s revenue was up 11.1% on a year-over-year basis. During the same period in the prior year, the company posted $6.70 EPS. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. Analysts predict that Ulta Beauty Inc. will post 28.76 EPS for the current year.

Insiders Place Their Bets

In related news, Director George R. Mrkonic, Jr. sold 383 shares of the firm’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $475.84, for a total transaction of $182,246.72. Following the completion of the transaction, the director directly owned 2,404 shares of the company’s stock, valued at $1,143,919.36. This trade represents a 13.74% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. 0.39% of the stock is owned by insiders.

Institutional Investors Weigh In On Ulta Beauty

Several institutional investors and hedge funds have recently made changes to their positions in the stock. Rathbones Group PLC increased its position in Ulta Beauty by 12.8% during the 1st quarter. Rathbones Group PLC now owns 116,394 shares of the specialty retailer’s stock valued at $60,840,000 after purchasing an additional 13,190 shares during the period. Parallel Advisors LLC increased its position in shares of Ulta Beauty by 8.6% during the 1st quarter. Parallel Advisors LLC now owns 768 shares of the specialty retailer’s stock valued at $402,000 after purchasing an additional 61 shares during the last quarter. NewEdge Advisors LLC boosted its holdings in shares of Ulta Beauty by 70.5% in the 1st quarter. NewEdge Advisors LLC now owns 14,769 shares of the specialty retailer’s stock worth $7,720,000 after buying an additional 6,106 shares during the last quarter. First Nebraska Trust Co purchased a new stake in Ulta Beauty during the first quarter worth about $243,000. Finally, Allen Capital Group LLC increased its holdings in Ulta Beauty by 5.3% during the first quarter. Allen Capital Group LLC now owns 7,545 shares of the specialty retailer’s stock worth $3,944,000 after buying an additional 378 shares during the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.