Draper Asset Management LLC purchased a new stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) during the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund purchased 8,006 shares of the Internet television network’s stock, valued at approximately $770,000. Netflix makes up about 0.4% of Draper Asset Management LLC’s holdings, making the stock its 20th biggest position.
A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in the stock. Imprint Wealth LLC acquired a new position in Netflix during the third quarter worth $25,000. Horizon Financial Services LLC boosted its stake in shares of Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after buying an additional 24 shares during the last quarter. Promus Capital LLC bought a new position in shares of Netflix in the 3rd quarter valued at about $48,000. Aviso Financial Inc. raised its holdings in Netflix by 40.0% during the third quarter. Aviso Financial Inc. now owns 42 shares of the Internet television network’s stock worth $50,000 after acquiring an additional 12 shares in the last quarter. Finally, Wealth Watch Advisors INC acquired a new position in Netflix during the third quarter valued at approximately $103,000. 80.93% of the stock is owned by institutional investors and hedge funds.
Analyst Ratings Changes
Several research firms recently weighed in on NFLX. Sanford C. Bernstein reissued an “outperform” rating on shares of Netflix in a research note on Thursday, June 4th. Guggenheim reiterated a “buy” rating and issued a $120.00 price target on shares of Netflix in a research note on Friday, May 15th. Barclays set a $110.00 price target on Netflix and gave the stock an “equal weight” rating in a research report on Friday, April 17th. Oppenheimer set a $120.00 price target on Netflix and gave the company an “outperform” rating in a research note on Friday, April 17th. Finally, Pivotal Research set a $96.00 price target on Netflix and gave the company a “hold” rating in a report on Friday, April 17th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, sixteen have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and an average target price of $114.26.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix is leaning harder into AI-driven personalization, creator tools, and ad-tech, which could improve engagement, reduce churn, and support higher monetization over time. Netflix Bets Bigger on AI Strategy: Can It Strengthen User Retention?
- Positive Sentiment: Investors also appear encouraged by Netflix’s growing push into live sports and events, plus AI initiatives, which could strengthen user retention and widen the company’s growth runway. Why is Netflix stock rising 5% on Friday?
- Positive Sentiment: Netflix’s monthly subscriber churn remains relatively low at about 2%, suggesting the platform is still retaining customers better than peers even as competition stays intense. Netflix Monthly Subscriber Churn Still Best At 2%
- Positive Sentiment: Netflix’s recent ad-tech partnership with Omnicom Media adds another potential revenue lever by bringing more personalized ads onto the platform. Netflix (NFLX) Teams Up With Omnicom Media To Bring AI Ads Onto The Platform
- Neutral Sentiment: Analysts are looking ahead to next month’s earnings report, with expectations for modest profit growth; that keeps attention on execution rather than creating a clear near-term surprise. What to Expect From Netflix’s Next Quarterly Earnings Report
- Negative Sentiment: The stock is still under heavy technical pressure, with reports noting it has fallen sharply from its peak and hit a weak technical level, which may keep some investors cautious. Netflix Stock Plunges 45% From Peak, Hit Worst Technical Level in Four Years
- Negative Sentiment: Several recent stories also highlight that NFLX remains well below its prior highs and faces lingering negative sentiment, suggesting sentiment-driven volatility may continue. Netflix Stock Craters To Lowest Level In 20 Months
Netflix Stock Performance
NASDAQ NFLX opened at $73.81 on Friday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The company has a market capitalization of $310.80 billion, a P/E ratio of 23.84, a P/E/G ratio of 0.90 and a beta of 1.50. Netflix, Inc. has a 12-month low of $70.86 and a 12-month high of $134.12. The firm has a 50-day moving average price of $85.69 and a two-hundred day moving average price of $89.00.
Netflix (NASDAQ:NFLX – Get Free Report) last released its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The company had revenue of $12.25 billion during the quarter, compared to the consensus estimate of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The firm’s quarterly revenue was up 16.2% on a year-over-year basis. During the same period in the previous year, the business earned $6.61 earnings per share. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current year.
Insider Transactions at Netflix
In related news, CFO Spencer Adam Neumann sold 28,630 shares of Netflix stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the sale, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at approximately $7,231,126. The trade was a 27.95% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Bradford L. Smith sold 35,990 shares of the business’s stock in a transaction dated Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total value of $2,789,944.80. Following the sale, the director owned 79,690 shares in the company, valued at approximately $6,177,568.80. This trade represents a 31.11% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 1,349,019 shares of company stock worth $123,105,721. Corporate insiders own 1.24% of the company’s stock.
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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