Hixon Zuercher LLC increased its holdings in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 39.6% during the first quarter, HoldingsChannel reports. The institutional investor owned 12,486 shares of the software company’s stock after acquiring an additional 3,543 shares during the period. Hixon Zuercher LLC’s holdings in Adobe were worth $3,035,000 at the end of the most recent reporting period.
A number of other institutional investors have also recently added to or reduced their stakes in ADBE. Willis Investment Counsel increased its stake in shares of Adobe by 138.9% during the fourth quarter. Willis Investment Counsel now owns 40,715 shares of the software company’s stock worth $14,250,000 after purchasing an additional 23,671 shares in the last quarter. Victory Capital Management Inc. boosted its holdings in Adobe by 112.6% in the 3rd quarter. Victory Capital Management Inc. now owns 1,341,410 shares of the software company’s stock worth $469,467,000 after buying an additional 710,357 shares during the last quarter. Nicholas Company Inc. increased its stake in Adobe by 7.6% during the 4th quarter. Nicholas Company Inc. now owns 174,626 shares of the software company’s stock worth $61,117,000 after buying an additional 12,400 shares in the last quarter. Teacher Retirement System of Texas raised its holdings in shares of Adobe by 13.4% during the fourth quarter. Teacher Retirement System of Texas now owns 215,611 shares of the software company’s stock valued at $75,462,000 after acquiring an additional 25,435 shares during the last quarter. Finally, Wealthfront Advisers LLC lifted its position in shares of Adobe by 13.2% in the fourth quarter. Wealthfront Advisers LLC now owns 55,179 shares of the software company’s stock valued at $19,312,000 after acquiring an additional 6,426 shares in the last quarter. Institutional investors and hedge funds own 81.79% of the company’s stock.
Wall Street Analyst Weigh In
Several research firms recently commented on ADBE. Wall Street Zen raised Adobe from a “hold” rating to a “buy” rating in a research note on Saturday. Stifel Nicolaus reiterated a “hold” rating and issued a $200.00 target price (down from $350.00) on shares of Adobe in a research report on Friday, June 12th. BMO Capital Markets lowered their price target on shares of Adobe from $285.00 to $230.00 and set a “market perform” rating on the stock in a research report on Friday, June 12th. Morgan Stanley dropped their price objective on shares of Adobe from $425.00 to $365.00 and set an “equal weight” rating for the company in a research note on Friday, March 13th. Finally, Citigroup reissued a “market perform” rating on shares of Adobe in a research note on Friday, June 12th. Five analysts have rated the stock with a Buy rating, twenty-one have issued a Hold rating and five have issued a Sell rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Hold” and an average price target of $278.16.
Adobe Price Performance
Adobe stock opened at $197.43 on Wednesday. The company has a current ratio of 0.75, a quick ratio of 0.75 and a debt-to-equity ratio of 0.42. The company has a 50-day moving average price of $239.12 and a 200 day moving average price of $272.31. Adobe Inc. has a 12-month low of $190.12 and a 12-month high of $392.58. The stock has a market cap of $78.48 billion, a P/E ratio of 11.29, a PEG ratio of 0.68 and a beta of 1.42.
Adobe (NASDAQ:ADBE – Get Free Report) last posted its earnings results on Thursday, June 11th. The software company reported $5.96 earnings per share for the quarter, beating the consensus estimate of $5.82 by $0.14. The company had revenue of $6.62 billion for the quarter, compared to analyst estimates of $6.45 billion. Adobe had a net margin of 28.69% and a return on equity of 65.11%. Adobe’s revenue was up 12.7% on a year-over-year basis. During the same period in the previous year, the business posted $5.06 EPS. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. Sell-side analysts anticipate that Adobe Inc. will post 19.73 earnings per share for the current year.
Adobe announced that its board has authorized a stock buyback plan on Tuesday, April 21st that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the software company to buy up to 24.9% of its stock through open market purchases. Stock repurchase plans are often a sign that the company’s board believes its shares are undervalued.
Insider Buying and Selling at Adobe
In related news, CEO Shantanu Narayen sold 75,000 shares of the business’s stock in a transaction dated Tuesday, April 28th. The shares were sold at an average price of $243.54, for a total value of $18,265,500.00. Following the sale, the chief executive officer directly owned 359,538 shares in the company, valued at approximately $87,561,884.52. The trade was a 17.26% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Jillian Forusz sold 755 shares of the stock in a transaction dated Thursday, April 30th. The stock was sold at an average price of $246.25, for a total transaction of $185,918.75. Following the transaction, the chief accounting officer directly owned 3,521 shares of the company’s stock, valued at approximately $867,046.25. This trade represents a 17.66% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 77,091 shares of company stock worth $18,782,773 over the last quarter. 0.20% of the stock is currently owned by company insiders.
Adobe News Roundup
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Adobe is expanding its AI strategy with new agency, technology, and systems-integration partnerships announced at Cannes Lions, which could strengthen its position in marketing and content workflows. Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships
- Positive Sentiment: LiveRamp announced an integration with Adobe GenStudio for Commerce Media Networks, adding commerce purchase data to Adobe’s campaign tools and supporting better targeting for advertisers. LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks
- Positive Sentiment: Several recent articles argue Adobe looks undervalued after its sharp decline, citing a compelling forward P/E and potential for a rebound, which may be drawing bargain hunters. Adobe Stock Poised for 35% Rebound Despite Recent Selloff
- Neutral Sentiment: Analyst and opinion pieces are mixed: some highlight Adobe’s strong free cash flow and attractive valuation, while others warn of margin pressure and continued AI disruption concerns. Adobe vs. Duolingo: Which Technology Stock Is a Better Buy in 2026?
- Neutral Sentiment: Citi reportedly cut its price target on Adobe while keeping a Neutral rating, signaling that Wall Street remains cautious even after the company’s solid quarterly results. Citi Cuts PT on Adobe Inc. (ADBE)
- Negative Sentiment: Some commentary says Adobe could face margin degradation ahead, and the stock remains under pressure from the broader software selloff tied to AI and regulatory concerns. Adobe: I See Margins Degradation Ahead
- Negative Sentiment: Adobe also has an executive overhang, with the company still searching for a new CEO and its CFO set to depart, adding uncertainty for investors. Massive News for Adobe Stock Investors!
Adobe Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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