MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 24,000 Shares of Stock

Posted by Anthony Miller on Jun 19th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 24,000 shares of the stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $10.01, for a total value of $240,240.00. Following the transaction, the insider owned 2,855,690 shares of the company’s stock, valued at approximately $28,585,456.90. This trade represents a 0.83% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.14, for a total transaction of $36,560.00.
On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total transaction of $36,200.00.
On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $267,390.00.
On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $65,650.00.
On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $336,293.37.
On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total transaction of $161,753.76.
On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The shares were sold at an average price of $10.06, for a total transaction of $287,142.58.
On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total transaction of $38,720.00.
On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total transaction of $36,280.00.

MediaAlpha Stock Performance

NYSE:MAX opened at $10.14 on Friday. The company has a market capitalization of $632.35 million, a price-to-earnings ratio of 15.85 and a beta of 1.16. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The stock has a 50-day simple moving average of $9.19 and a 200 day simple moving average of $10.12.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The firm had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. During the same quarter in the previous year, the company earned ($0.04) EPS. The company’s quarterly revenue was up 17.3% compared to the same quarter last year. On average, equities research analysts forecast that MediaAlpha, Inc. will post 1.02 EPS for the current fiscal year.

Analysts Set New Price Targets

Several equities analysts recently issued reports on the company. Wall Street Zen cut MediaAlpha from a “strong-buy” rating to a “buy” rating in a research note on Saturday, May 2nd. Keefe, Bruyette & Woods lowered their target price on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a research note on Tuesday, April 7th. Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a report on Tuesday, June 9th. Capital One Financial set a $11.00 price target on shares of MediaAlpha in a research report on Tuesday, June 9th. Finally, Royal Bank Of Canada reduced their price target on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research report on Tuesday, February 24th. One investment analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, two have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $12.58.

Read Our Latest Report on MAX

Institutional Trading of MediaAlpha

Several hedge funds have recently made changes to their positions in the stock. Millennium Management LLC boosted its position in MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after purchasing an additional 1,246,493 shares during the period. Victory Capital Management Inc. boosted its holdings in shares of MediaAlpha by 1,261.9% during the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after acquiring an additional 658,625 shares during the period. JPMorgan Chase & Co. boosted its holdings in shares of MediaAlpha by 95.2% during the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock valued at $12,045,000 after acquiring an additional 516,195 shares during the period. Lazard Asset Management LLC bought a new position in shares of MediaAlpha during the second quarter worth about $4,268,000. Finally, Lighthouse Investment Partners LLC grew its position in shares of MediaAlpha by 831.7% during the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after acquiring an additional 315,943 shares during the last quarter. Institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.