Investment Analysts’ Weekly Ratings Changes for e.l.f. Beauty (ELF)

e.l.f. Beauty (NYSE: ELF) recently received a number of ratings updates from brokerages and research firms:

• 6/16/2026 – e.l.f. Beauty had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $64.00 price target on the stock.
• 6/12/2026 – e.l.f. Beauty had its “neutral” rating reaffirmed by Piper Sandler.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.
• 6/4/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 5/26/2026 – e.l.f. Beauty had its price target lowered by B. Riley Financial, Inc. from $130.00 to $70.00. They now have a “buy” rating on the stock.
• 5/22/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 5/21/2026 – e.l.f. Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $85.00 price target on the stock.
• 5/21/2026 – e.l.f. Beauty was given a new $80.00 price target by UBS Group AG.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Piper Sandler from $60.00 to $50.00. They now have a “neutral” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Canaccord Genuity Group Inc. from $100.00 to $90.00. They now have a “buy” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Morgan Stanley from $67.00 to $59.00. They now have an “equal weight” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Jefferies Financial Group Inc. from $85.00 to $70.00. They now have a “buy” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by UBS Group AG from $70.00 to $60.00. They now have a “neutral” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by JPMorgan Chase & Co. from $85.00 to $80.00. They now have an “overweight” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Bank of America Corporation from $93.00 to $85.00. They now have a “buy” rating on the stock.
• 5/19/2026 – e.l.f. Beauty had its price target lowered by Piper Sandler from $85.00 to $60.00. They now have a “neutral” rating on the stock.
• 5/18/2026 – e.l.f. Beauty had its price target lowered by Canaccord Genuity Group Inc. from $121.00 to $100.00. They now have a “buy” rating on the stock.
• 5/14/2026 – e.l.f. Beauty was given a new $65.00 price target by Deutsche Bank Aktiengesellschaft.
• 5/4/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 5/1/2026 – e.l.f. Beauty had its “equal weight” rating reaffirmed by Morgan Stanley. They now have a $67.00 price target on the stock, down from $80.00.
• 4/28/2026 – e.l.f. Beauty had its price target lowered by Robert W. Baird from $115.00 to $90.00. They now have an “outperform” rating on the stock.

Insider Buying and Selling

In other news, SVP Joshua Allen Franks sold 3,505 shares of the business’s stock in a transaction dated Tuesday, June 9th. The stock was sold at an average price of $51.53, for a total transaction of $180,612.65. Following the completion of the sale, the senior vice president owned 150,027 shares in the company, valued at approximately $7,730,891.31. The trade was a 2.28% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Scott Milsten sold 4,162 shares of the business’s stock in a transaction dated Tuesday, June 9th. The stock was sold at an average price of $51.53, for a total value of $214,467.86. Following the sale, the insider owned 144,581 shares of the company’s stock, valued at $7,450,258.93. The trade was a 2.80% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 256,347 shares of company stock worth $15,713,592 over the last ninety days. Insiders own 3.90% of the company’s stock.

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.