E.W. Scripps (NASDAQ:SSP – Get Free Report) and fuboTV (NYSE:FUBO – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, risk, valuation, institutional ownership, earnings, analyst recommendations and profitability.
Institutional and Insider Ownership
67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 39.3% of fuboTV shares are owned by institutional investors. 5.2% of E.W. Scripps shares are owned by company insiders. Comparatively, 74.3% of fuboTV shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for E.W. Scripps and fuboTV, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| E.W. Scripps | 1 | 3 | 1 | 0 | 2.00 |
| fuboTV | 1 | 2 | 6 | 1 | 2.70 |
Earnings & Valuation
This table compares E.W. Scripps and fuboTV”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| E.W. Scripps | $2.15 billion | 0.13 | -$100.88 million | ($1.85) | -1.62 |
| fuboTV | $377.20 million | 0.76 | -$18.87 million | ($1.27) | -7.71 |
fuboTV has lower revenue, but higher earnings than E.W. Scripps. fuboTV is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
E.W. Scripps has a beta of 0.61, meaning that its share price is 39% less volatile than the S&P 500. Comparatively, fuboTV has a beta of 2.41, meaning that its share price is 141% more volatile than the S&P 500.
Profitability
This table compares E.W. Scripps and fuboTV’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| E.W. Scripps | -4.63% | -0.56% | -0.09% |
| fuboTV | -0.90% | -5.52% | -0.99% |
Summary
fuboTV beats E.W. Scripps on 9 of the 15 factors compared between the two stocks.
About E.W. Scripps
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media, Scripps Networks, and Other segments. The Local Media segment operates broadcast television stations, which produce news, information, sports, and entertainment content, as well as its related digital operations; runs network, syndicated, and original programming, and local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV, which showcases live trials; entertainment brands, such as Bounce, Defy TV, Grit, ION Mystery, and Laff; and ION, a national network of broadcast stations and broadcast television spectrum, which distributes programming through Federal Communications Commission-licensed television stations, as well as affiliated TV stations through over-the-air broadcast and pay TV platforms. In addition, it provides content and services through digital platforms, including the Internet, smartphones, and tablets; Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices; and Scripps National Spelling Bee, which shows educational programs. The company serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
About fuboTV
fuboTV, Inc. engages in providing subscription to sports, news, and entertainment content. It offers its services through streaming devices and on television, mobile phones, tablets, and computers. The company was founded by David Gandler, Alberto Horihuela Suarez, and Sung Ho Choi on February 20, 2009 and is headquartered in New York, NY.
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