Focus Partners Wealth Acquires 644,040 Shares of Salesforce Inc. $CRM

Focus Partners Wealth increased its holdings in shares of Salesforce Inc. (NYSE:CRM) by 256.3% in the fourth quarter, according to its most recent disclosure with the SEC. The firm owned 895,329 shares of the CRM provider’s stock after purchasing an additional 644,040 shares during the period. Focus Partners Wealth owned 0.10% of Salesforce worth $237,128,000 as of its most recent filing with the SEC.

A number of other hedge funds and other institutional investors have also bought and sold shares of the business. Fort Point Capital Partners LLC grew its holdings in Salesforce by 15.2% during the fourth quarter. Fort Point Capital Partners LLC now owns 1,570 shares of the CRM provider’s stock worth $416,000 after purchasing an additional 207 shares during the period. Glen Eagle Advisors LLC boosted its holdings in shares of Salesforce by 6.5% during the fourth quarter. Glen Eagle Advisors LLC now owns 11,098 shares of the CRM provider’s stock worth $2,940,000 after acquiring an additional 673 shares during the period. Icon Wealth Advisors LLC boosted its holdings in shares of Salesforce by 16.8% during the fourth quarter. Icon Wealth Advisors LLC now owns 5,215 shares of the CRM provider’s stock worth $1,382,000 after acquiring an additional 752 shares during the period. Destination Wealth Management boosted its holdings in shares of Salesforce by 136.4% during the fourth quarter. Destination Wealth Management now owns 2,376 shares of the CRM provider’s stock worth $629,000 after acquiring an additional 1,371 shares during the period. Finally, Dockside LLC bought a new stake in shares of Salesforce during the fourth quarter worth approximately $2,074,000. Institutional investors own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s latest quarter was strong, with revenue of $11.13 billion, EPS of $3.88, and AI/data ARR rising to $3.4 billion; Agentforce alone reached $1.2 billion in ARR, reinforcing the company’s AI growth story and supporting the bullish case. Article Title
• Positive Sentiment: Erste Group Bank raised its earnings expectations for Salesforce, estimating FY2027 EPS at $10.17 and FY2028 EPS at $11.07, which suggests confidence in longer-term profitability. Article Title
• Positive Sentiment: Salesforce is getting renewed attention from market watchers, and several articles highlight that its AI pivot and low valuation could attract investors if execution continues to improve. Article Title
• Neutral Sentiment: Salesforce is also being discussed in the context of broader software-sector weakness, with investors favoring AI infrastructure and chip names over traditional subscription software. Article Title
• Negative Sentiment: Salesforce announced another round of layoffs tied to its AI and Marketing Cloud teams, signaling restructuring pressure as it shifts toward AI-focused and usage-based monetization models. Article Title
• Negative Sentiment: Several reports note that CRM shares are near 52-week lows as investors worry the market is rotating away from legacy software names, keeping pressure on the stock despite solid fundamentals. Article Title

Analyst Ratings Changes

A number of brokerages have recently issued reports on CRM. Needham & Company LLC restated a “buy” rating and set a $400.00 price objective on shares of Salesforce in a report on Thursday, February 26th. Mizuho reduced their price objective on Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a report on Thursday, February 26th. KeyCorp reduced their price objective on Salesforce from $300.00 to $290.00 and set an “overweight” rating for the company in a report on Thursday, May 28th. Citigroup restated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. Finally, Citizens Jmp restated a “market outperform” rating and set a $315.00 price objective on shares of Salesforce in a report on Thursday, May 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, nine have given a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $259.26.

Salesforce Trading Down 0.2%

Shares of CRM stock opened at $166.07 on Friday. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock has a market cap of $136.01 billion, a P/E ratio of 19.22, a price-to-earnings-growth ratio of 1.03 and a beta of 1.16. The stock has a 50 day simple moving average of $180.10 and a 200 day simple moving average of $206.89. Salesforce Inc. has a 1 year low of $161.40 and a 1 year high of $276.80.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same period in the previous year, the company posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts predict that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be paid a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. The ex-dividend date is Thursday, June 11th. Salesforce’s payout ratio is 20.37%.

Salesforce declared that its Board of Directors has initiated a stock repurchase program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock buyback programs are usually a sign that the company’s board believes its shares are undervalued.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The stock was purchased at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the purchase, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the business’s stock in a transaction on Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the purchase, the director directly owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.50% of the stock is owned by corporate insiders.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.