GFS Advisors LLC Sells 5,351 Shares of Salesforce Inc. $CRM

GFS Advisors LLC lowered its holdings in shares of Salesforce Inc. (NYSE:CRM) by 78.5% during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 1,467 shares of the CRM provider’s stock after selling 5,351 shares during the quarter. GFS Advisors LLC’s holdings in Salesforce were worth $389,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also modified their holdings of the company. Byrne Asset Management LLC increased its stake in Salesforce by 1.0% during the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after purchasing an additional 43 shares in the last quarter. Mathes Company Inc. lifted its stake in Salesforce by 0.4% in the third quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider’s stock valued at $2,976,000 after buying an additional 45 shares in the last quarter. Fred Alger Management LLC boosted its holdings in shares of Salesforce by 0.3% in the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after buying an additional 45 shares during the period. Beacon Capital Management LLC increased its position in shares of Salesforce by 3.5% during the third quarter. Beacon Capital Management LLC now owns 1,372 shares of the CRM provider’s stock worth $325,000 after acquiring an additional 46 shares in the last quarter. Finally, Fulcrum Asset Management LLP increased its position in shares of Salesforce by 1.7% during the third quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock worth $657,000 after acquiring an additional 46 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at Salesforce

In other news, Director David Blair Kirk bought 2,570 shares of the stock in a transaction that occurred on Wednesday, March 18th. The shares were acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the acquisition, the director owned 13,689 shares in the company, valued at approximately $2,664,153.18. This represents a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Laura Alber purchased 2,571 shares of the company’s stock in a transaction on Thursday, March 19th. The shares were purchased at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by insiders.

Analyst Ratings Changes

CRM has been the topic of several research reports. Truist Financial set a $280.00 price objective on shares of Salesforce in a research report on Thursday, February 26th. Bank of America assumed coverage on Salesforce in a research note on Monday, May 18th. They issued an “underperform” rating and a $160.00 price target on the stock. Canaccord Genuity Group cut their price target on Salesforce from $250.00 to $225.00 and set a “buy” rating on the stock in a report on Thursday, May 28th. UBS Group reaffirmed a “market outperform” rating on shares of Salesforce in a research report on Thursday, May 28th. Finally, Roth Mkm reiterated a “buy” rating and set a $325.00 price objective on shares of Salesforce in a report on Thursday, May 28th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, nine have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $261.40.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Investors highlighted that Salesforce’s latest earnings were viewed as high quality, supporting the idea that the company’s recent results were fundamentally strong. Shareholders Can Be Confident That Salesforce’s (NYSE:CRM) Earnings Are High Quality
• Positive Sentiment: Salesforce said annualized revenue for Agentforce recently surpassed $1 billion, showing traction in its AI-driven product push despite execution challenges. Salesforce lays off employees in a new round of cuts
• Positive Sentiment: Comments from the Mizuho Technology Conference likely reinforced management’s growth narrative and ongoing investor interest in Salesforce’s strategy. Salesforce, Inc. (CRM) Presents at Mizuho Technology Conference 2026 Transcript
• Neutral Sentiment: Several industry posts focused on ecosystem developments around Agentforce, identity security, and DevOps tooling, suggesting Salesforce remains central to enterprise AI workflows but without clear direct financial impact yet. Flosum Outlines Agentic DevOps Approach as Enterprises Scale Salesforce Agentforce Token Announces Leading Biometric Assured Identity Protection for Salesforce Access
• Negative Sentiment: Salesforce laid off employees in another round of cuts, which can signal cost pressure or a reset in parts of the business. Salesforce lays off employees in a new round of cuts
• Negative Sentiment: Multiple reports said AI competition pressured Salesforce in Q1 and that the stock slid despite an earnings beat and the M3ter acquisition, suggesting investors remain worried about competitive intensity and whether growth can reaccelerate. AI Competition Pressured Salesforce (CRM) in Q1 Salesforce (CRM) Stock Slides Despite M3ter Acquisition and Earnings Beat

Salesforce Trading Down 4.0%

Shares of NYSE:CRM opened at $175.30 on Wednesday. The company’s 50-day moving average price is $181.17 and its two-hundred day moving average price is $207.98. Salesforce Inc. has a one year low of $163.52 and a one year high of $276.80. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The stock has a market capitalization of $143.57 billion, a PE ratio of 20.29, a price-to-earnings-growth ratio of 1.14 and a beta of 1.16.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same quarter last year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities analysts forecast that Salesforce Inc. will post 10.3 EPS for the current fiscal year.

Salesforce announced that its board has initiated a stock repurchase plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s leadership believes its shares are undervalued.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.