Apple’s (AAPL) “Neutral” Rating Reaffirmed at Rosenblatt Securities

Apple (NASDAQ:AAPL)‘s stock had its “neutral” rating reaffirmed by stock analysts at Rosenblatt Securities in a research note issued to investors on Tuesday,Benzinga reports. They presently have a $276.00 price objective on the iPhone maker’s stock. Rosenblatt Securities’ price target points to a potential downside of 8.47% from the company’s current price.

Several other equities research analysts have also recently weighed in on the stock. KeyCorp reissued a “sector weight” rating on shares of Apple in a research report on Tuesday. Bank of America reaffirmed a “buy” rating and issued a $380.00 target price (up from $330.00) on shares of Apple in a research report on Tuesday, May 26th. Needham & Company LLC reaffirmed a “hold” rating on shares of Apple in a research report on Tuesday. UBS Group reaffirmed a “buy” rating on shares of Apple in a research report on Tuesday. Finally, Wedbush reaffirmed an “outperform” rating and issued a $400.00 target price on shares of Apple in a research report on Friday. One research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, ten have given a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and a consensus target price of $312.68.

Apple Trading Down 1.9%

Shares of AAPL opened at $301.54 on Tuesday. The stock has a market capitalization of $4.43 trillion, a P/E ratio of 36.46, a PEG ratio of 2.68 and a beta of 1.09. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70. The firm has a fifty day simple moving average of $282.36 and a two-hundred day simple moving average of $271.63. Apple has a twelve month low of $195.07 and a twelve month high of $317.40.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating the consensus estimate of $1.95 by $0.06. The business had revenue of $111.18 billion during the quarter, compared to analysts’ expectations of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.65 EPS. On average, research analysts anticipate that Apple will post 8.74 EPS for the current year.

Insider Activity

In other Apple news, CFO Kevan Parekh sold 1,534 shares of the firm’s stock in a transaction dated Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the sale, the chief financial officer directly owned 13,366 shares in the company, valued at approximately $3,675,650. This trade represents a 10.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, SVP Deirdre O’brien sold 30,002 shares of the firm’s stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $34,934,433.50. This represents a 17.99% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 97,759 shares of company stock valued at $24,964,305 in the last quarter. 0.06% of the stock is owned by company insiders.

Institutional Trading of Apple

Large investors have recently made changes to their positions in the stock. Sellwood Investment Partners LLC lifted its holdings in Apple by 110.9% during the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker’s stock valued at $34,000 after purchasing an additional 71 shares in the last quarter. Lifetime Wealth Management P.C. purchased a new position in Apple during the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC lifted its holdings in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after purchasing an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new position in Apple during the fourth quarter valued at approximately $69,000. Finally, LSV Asset Management purchased a new position in Apple during the fourth quarter valued at approximately $65,000. 67.73% of the stock is currently owned by institutional investors.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple unveiled a major Siri AI overhaul, plus broader Apple Intelligence upgrades across iPhone, iPad, Mac, Watch, and Vision Pro, which could deepen ecosystem engagement and support future monetization. WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements
• Positive Sentiment: Morgan Stanley reiterated a Buy rating and raised its price target to $360, citing improving AI monetization prospects. Erik Woodring Reiterates Buy on Apple, Lifts Price Target to $360 on Strengthening AI Monetization Outlook
• Positive Sentiment: Wedbush also stayed bullish after WWDC, saying Apple’s AI strategy could unlock meaningful upside and reiterating an Outperform view with a $400 target. AI Could Add $75-$100 to Apple Stock (AAPL), Says Top Wedbush Analyst after WWDC Event
• Neutral Sentiment: Apple said its most advanced Siri AI features will rely on Google’s Gemini models and NVIDIA infrastructure, reinforcing that Apple is outsourcing key AI compute while it develops its own stack. Apple’s Biggest AI Bet Yet Runs On NVIDIA, Not Its Own Chips
• Negative Sentiment: Investors were disappointed that Siri AI does not have a firm rollout timeline and is delayed in key regions such as the EU, with regulators and interoperability issues clouding the launch. Apple failed to make its AI tool to comply to EU regulations, EU Commission says
• Negative Sentiment: The stock also fell because the market viewed WWDC as proof Apple is still catching up in AI rather than delivering a decisive leap ahead of rivals. Saving Siri: After two years of stumbles, is Apple’s AI moment here?

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.