Zeta Global (NYSE:ZETA) Trading Up 8.5% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s stock price shot up 8.5% during trading on Friday . The company traded as high as $21.59 and last traded at $21.9010. 1,985,467 shares changed hands during trading, a decline of 77% from the average session volume of 8,580,848 shares. The stock had previously closed at $20.18.

Analysts Set New Price Targets

Several equities research analysts have recently issued reports on ZETA shares. Bank of America initiated coverage on Zeta Global in a report on Tuesday, May 19th. They set a “buy” rating and a $24.00 price objective on the stock. KeyCorp raised Zeta Global from a “sector weight” rating to an “overweight” rating and set a $22.00 price objective on the stock in a research report on Tuesday, April 28th. DA Davidson lifted their target price on Zeta Global from $29.00 to $30.00 and gave the stock a “buy” rating in a research report on Thursday, February 26th. Wall Street Zen raised Zeta Global from a “hold” rating to a “buy” rating in a research report on Saturday, April 11th. Finally, B. Riley Financial reissued a “buy” rating on shares of Zeta Global in a report on Friday, May 1st. Ten equities research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $27.83.

Zeta Global Stock Performance

The company has a quick ratio of 2.07, a current ratio of 2.07 and a debt-to-equity ratio of 0.22. The company has a 50-day moving average price of $17.11 and a 200-day moving average price of $18.20. The firm has a market capitalization of $5.41 billion, a price-to-earnings ratio of -201.21, a P/E/G ratio of 3.03 and a beta of 1.29.

Zeta Global (NYSE:ZETA) last issued its quarterly earnings data on Tuesday, February 24th. The company reported $0.28 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.23 by $0.05. The business had revenue of $394.64 million during the quarter, compared to the consensus estimate of $378.09 million. Zeta Global had a positive return on equity of 2.91% and a negative net margin of 1.62%.The business’s revenue was up 25.4% on a year-over-year basis. During the same period in the previous year, the firm posted $0.06 earnings per share. As a group, equities research analysts forecast that Zeta Global Holdings Corp. will post 0.21 earnings per share for the current year.

Institutional Investors Weigh In On Zeta Global

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Cornerstone Planning Group LLC raised its holdings in Zeta Global by 3,150.0% during the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock worth $26,000 after purchasing an additional 1,260 shares in the last quarter. DV Equities LLC acquired a new stake in Zeta Global during the 4th quarter valued at $29,000. Binnacle Investments Inc acquired a new stake in Zeta Global during the 3rd quarter valued at $30,000. United Community Bank acquired a new stake in Zeta Global during the 4th quarter valued at $31,000. Finally, EverSource Wealth Advisors LLC raised its stake in Zeta Global by 204.1% during the 1st quarter. EverSource Wealth Advisors LLC now owns 2,095 shares of the company’s stock valued at $33,000 after purchasing an additional 1,406 shares during the period. Institutional investors own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.