Fold (NASDAQ:FLD) CEO Sells $10,002.70 in Stock

Posted by Donald Scott on May 29th, 2026

Fold Holdings, Inc. (NASDAQ:FLD – Get Free Report) CEO William Brian Poppic Reeves sold 8,698 shares of the business’s stock in a transaction dated Friday, May 22nd. The shares were sold at an average price of $1.15, for a total value of $10,002.70. Following the completion of the transaction, the chief executive officer directly owned 5,492,368 shares of the company’s stock, valued at approximately $6,316,223.20. This trade represents a 0.16% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Wednesday, May 27th, William Brian Poppic Reeves sold 8,841 shares of Fold stock. The shares were sold at an average price of $0.98, for a total value of $8,664.18.
On Tuesday, May 26th, William Brian Poppic Reeves sold 9,221 shares of Fold stock. The shares were sold at an average price of $1.06, for a total value of $9,774.26.
On Thursday, May 21st, William Brian Poppic Reeves sold 7,713 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $9,409.86.
On Tuesday, May 19th, William Brian Poppic Reeves sold 10,681 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $13,030.82.
On Monday, May 18th, William Brian Poppic Reeves sold 9,681 shares of Fold stock. The shares were sold at an average price of $1.24, for a total value of $12,004.44.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The stock was sold at an average price of $1.22, for a total value of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,804.32.

Fold Stock Performance

Shares of Fold stock opened at $1.00 on Friday. The stock has a 50 day moving average of $1.31 and a 200 day moving average of $1.95. Fold Holdings, Inc. has a fifty-two week low of $0.93 and a fifty-two week high of $5.30. The firm has a market capitalization of $50.59 million, a price-to-earnings ratio of -0.93 and a beta of 0.39.

Fold (NASDAQ:FLD – Get Free Report) last released its quarterly earnings results on Tuesday, May 12th. The company reported ($0.59) EPS for the quarter, missing analysts’ consensus estimates of ($0.16) by ($0.43). The firm had revenue of $5.59 million for the quarter, compared to analyst estimates of $10.00 million. Fold had a negative return on equity of 90.99% and a negative net margin of 164.63%. Analysts forecast that Fold Holdings, Inc. will post -0.64 EPS for the current year.

Institutional Trading of Fold

Several large investors have recently modified their holdings of FLD. Geode Capital Management LLC acquired a new position in Fold in the second quarter worth about $749,000. Baird Financial Group Inc. acquired a new position in shares of Fold in the second quarter worth $445,000. Osaic Holdings Inc. acquired a new position in shares of Fold in the second quarter worth $121,000. Valeo Financial Advisors LLC acquired a new position in shares of Fold in the third quarter worth $47,000. Finally, Vanguard Group Inc. increased its stake in shares of Fold by 650.5% in the third quarter. Vanguard Group Inc. now owns 1,775,506 shares of the company’s stock worth $6,853,000 after acquiring an additional 1,538,920 shares during the last quarter. 56.89% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Fold

Here are the key news stories impacting Fold this week:

Positive Sentiment: Fold said it is rolling out a new Bitcoin rewards credit card, which could support user growth and increase engagement inside its app if adoption picks up. CORRECTION: Fold Rolls Out New Bitcoin Rewards Credit Card
Positive Sentiment: The company also announced a $150 million credit facility to help scale its Bitcoin rewards card program, which would provide growth capital if the financing remains intact. Fold Secures $150 million Credit Facility to Scale Bitcoin Rewards Credit Card Program
Neutral Sentiment: A director bought 10,000 shares at about $1.03, a sign of insider confidence, though the dollar amount was relatively small.
Neutral Sentiment: The CEO also sold shares on two recent trading days, but the company said those sales were to cover tax withholding tied to equity vesting, which makes them less concerning than a discretionary sale.
Negative Sentiment: Fold later retracted its credit facility announcement, leaving financing unclear and raising questions about whether the growth capital it highlighted is fully secured. Fold Holdings Retracts Credit Facility Announcement, Financing Uncertain

Analyst Ratings Changes

FLD has been the topic of a number of analyst reports. HC Wainwright lowered their price objective on Fold from $7.00 to $3.00 and set a “buy” rating on the stock in a report on Wednesday, March 18th. Northland Securities set a $3.50 price objective on Fold in a report on Wednesday, May 13th. Wall Street Zen raised Fold from a “strong sell” rating to a “sell” rating in a report on Saturday, April 18th. Finally, Cantor Fitzgerald lowered their price objective on Fold from $2.00 to $1.70 and set an “overweight” rating on the stock in a report on Wednesday, May 13th. Two research analysts have rated the stock with a Buy rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $2.73.

Read Our Latest Report on FLD

Fold Company Profile

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.