Mastercraft Boat (NASDAQ:MCFT – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.
Institutional & Insider Ownership
97.6% of Mastercraft Boat shares are held by institutional investors. 2.5% of Mastercraft Boat shares are held by insiders. Comparatively, 77.6% of Massimo Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and target prices for Mastercraft Boat and Massimo Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Mastercraft Boat | 0 | 6 | 1 | 0 | 2.14 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
Valuation & Earnings
This table compares Mastercraft Boat and Massimo Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Mastercraft Boat | $298.48 million | 1.29 | $7.04 million | $0.68 | 34.85 |
| Massimo Group | $71.83 million | 0.57 | $1.51 million | $0.04 | 24.75 |
Mastercraft Boat has higher revenue and earnings than Massimo Group. Massimo Group is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Mastercraft Boat has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, Massimo Group has a beta of 0.45, suggesting that its share price is 55% less volatile than the S&P 500.
Profitability
This table compares Mastercraft Boat and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Mastercraft Boat | 3.72% | 10.56% | 7.47% |
| Massimo Group | 2.10% | 7.49% | 3.40% |
Summary
Mastercraft Boat beats Massimo Group on 13 of the 14 factors compared between the two stocks.
About Mastercraft Boat
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through MasterCraft, Crest, and Aviara segments. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. Crest segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was incorporated in 2000 and is headquartered in Vonore, Tennessee.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
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