Cantor Fitzgerald Lowers Wix.com (NASDAQ:WIX) Price Target to $70.00

Wix.com (NASDAQ:WIX) had its target price cut by analysts at Cantor Fitzgerald from $110.00 to $70.00 in a research note issued on Thursday,Benzinga reports. The firm presently has an “overweight” rating on the information services provider’s stock. Cantor Fitzgerald’s price target points to a potential upside of 26.54% from the stock’s previous close.

Other analysts have also issued reports about the company. Morgan Stanley decreased their price objective on Wix.com from $181.00 to $160.00 and set an “overweight” rating on the stock in a research note on Thursday, January 15th. Jefferies Financial Group reduced their target price on Wix.com from $200.00 to $130.00 and set a “buy” rating for the company in a report on Monday, February 23rd. UBS Group reiterated a “neutral” rating and set a $68.00 price target on shares of Wix.com in a research report on Thursday. Piper Sandler began coverage on shares of Wix.com in a report on Thursday, March 12th. They issued a “neutral” rating and a $98.00 price target on the stock. Finally, Citizens Jmp cut shares of Wix.com from a “market outperform” rating to a “market perform” rating in a research note on Tuesday, April 7th. One analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, eight have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $106.80.

Wix.com Trading Down 27.1%

WIX opened at $55.32 on Thursday. Wix.com has a 12 month low of $51.60 and a 12 month high of $191.24. The company has a market cap of $3.23 billion, a PE ratio of 68.30, a price-to-earnings-growth ratio of 2.24 and a beta of 1.01. The company has a 50 day moving average of $80.52 and a 200 day moving average of $92.18.

Wix.com (NASDAQ:WIX) last issued its earnings results on Wednesday, May 13th. The information services provider reported $0.68 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.21 by ($0.53). Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. The business had revenue of $541.17 million for the quarter, compared to the consensus estimate of $544.04 million. During the same period in the previous year, the firm earned $1.69 EPS. The company’s revenue was up 14.2% compared to the same quarter last year. Research analysts forecast that Wix.com will post 1.63 earnings per share for the current fiscal year.

Wix.com declared that its Board of Directors has approved a stock buyback program on Wednesday, January 28th that allows the company to buyback $2.00 billion in shares. This buyback authorization allows the information services provider to reacquire up to 40.5% of its shares through open market purchases. Shares buyback programs are usually a sign that the company’s management believes its shares are undervalued.

Institutional Investors Weigh In On Wix.com

Hedge funds have recently bought and sold shares of the stock. Sei Investments Co. grew its position in Wix.com by 0.8% in the first quarter. Sei Investments Co. now owns 167,565 shares of the information services provider’s stock worth $15,092,000 after acquiring an additional 1,259 shares in the last quarter. First Trust Advisors LP raised its position in Wix.com by 5.5% during the first quarter. First Trust Advisors LP now owns 469,078 shares of the information services provider’s stock valued at $42,250,000 after purchasing an additional 24,382 shares in the last quarter. California Public Employees Retirement System raised its position in Wix.com by 6.4% during the first quarter. California Public Employees Retirement System now owns 104,711 shares of the information services provider’s stock valued at $9,431,000 after purchasing an additional 6,266 shares in the last quarter. Independent Financial Group LLC bought a new stake in Wix.com during the first quarter worth about $254,000. Finally, Harel Insurance Investments & Financial Services Ltd. boosted its holdings in shares of Wix.com by 9.8% in the 1st quarter. Harel Insurance Investments & Financial Services Ltd. now owns 57,989 shares of the information services provider’s stock worth $5,223,000 after purchasing an additional 5,152 shares in the last quarter. 81.52% of the stock is currently owned by institutional investors.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Revenue and bookings still grew at a healthy double-digit pace, and Wix reiterated full-year expectations for mid-teens growth, suggesting the core business remains intact. Wix Reports First Quarter 2026 Results
• Positive Sentiment: Management continues to lean into AI products such as Base44 and Harmony, which could support longer-term product differentiation and growth. Wix.com Earnings Call: Growth, AI Bets And Margin Squeeze
• Neutral Sentiment: Jefferies still viewed the recent weakness as a potentially attractive entry point ahead of earnings, signaling some analysts were constructive before the report. Wix at attractive entry point after recent weakness ahead of Q1 report, says Jefferies
• Negative Sentiment: JPMorgan lowered its price target on Wix to $86 and kept an underweight rating, adding to bearish sentiment around the stock. Wix.com Price Target Lowered to $86.00 at JPMorgan Chase & Co.
• Negative Sentiment: Several reports described the shares as plunging after the earnings miss, with margin pressure and softer-than-expected profit metrics driving the selloff. Wix slumps 30% after Q1 results miss estimates

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.