BNP Paribas Exane Issues Positive Forecast for Zebra Technologies (NASDAQ:ZBRA) Stock Price

Zebra Technologies (NASDAQ:ZBRA) had its price objective raised by equities researchers at BNP Paribas Exane from $365.00 to $370.00 in a research note issued on Wednesday,MarketScreener reports. The brokerage currently has an “outperform” rating on the industrial products company’s stock. BNP Paribas Exane’s price target indicates a potential upside of 52.87% from the stock’s previous close.

ZBRA has been the topic of a number of other research reports. Zacks Research cut shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research note on Monday, April 20th. Barclays raised their target price on shares of Zebra Technologies from $330.00 to $345.00 and gave the stock an “overweight” rating in a research note on Wednesday. KeyCorp upgraded shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price on the stock in a research note on Wednesday. Needham & Company LLC restated a “buy” rating and set a $345.00 target price on shares of Zebra Technologies in a research note on Wednesday. Finally, UBS Group restated a “buy” rating and set a $335.00 target price on shares of Zebra Technologies in a research note on Friday, February 13th. Eight research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $318.09.

Zebra Technologies Stock Performance

Shares of NASDAQ:ZBRA traded up $0.25 during trading on Wednesday, hitting $242.04. The company’s stock had a trading volume of 350,209 shares, compared to its average volume of 789,750. The company has a 50-day moving average of $218.21 and a 200-day moving average of $241.02. Zebra Technologies has a 12 month low of $199.05 and a 12 month high of $352.66. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The firm has a market cap of $11.91 billion, a price-to-earnings ratio of 29.63 and a beta of 1.62.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, topping the consensus estimate of $4.21 by $0.54. Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The firm had revenue of $1.50 billion for the quarter, compared to analysts’ expectations of $1.48 billion. During the same quarter in the prior year, the business earned $4.02 EPS. The business’s quarterly revenue was up 14.3% on a year-over-year basis. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. On average, sell-side analysts expect that Zebra Technologies will post 15 earnings per share for the current year.

Insider Buying and Selling at Zebra Technologies

In related news, insider Cristen L. Kogl sold 145 shares of the firm’s stock in a transaction on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the transaction, the insider directly owned 23,687 shares of the company’s stock, valued at approximately $5,583,262.77. This trade represents a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Company insiders own 0.91% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the business. Ameriflex Group Inc. purchased a new position in shares of Zebra Technologies in the third quarter valued at $26,000. Garner Asset Management Corp purchased a new position in shares of Zebra Technologies in the fourth quarter valued at $30,000. Johnson Financial Group Inc. grew its holdings in shares of Zebra Technologies by 330.3% in the fourth quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after purchasing an additional 109 shares in the last quarter. SBI Securities Co. Ltd. grew its holdings in shares of Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after purchasing an additional 89 shares in the last quarter. Finally, CYBER HORNET ETFs LLC purchased a new position in shares of Zebra Technologies in the second quarter valued at $39,000. 91.03% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Zebra Technologies

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Zebra Technologies beat Q1 earnings and revenue estimates, which usually supports the stock by signaling stronger-than-expected business momentum.
• Positive Sentiment: The company raised both full-year and second-quarter earnings guidance above analyst expectations, reinforcing confidence in future profitability.
• Positive Sentiment: Needham reaffirmed its Buy rating and set a $345 price target, implying substantial upside from current levels.
• Neutral Sentiment: Management also lifted sales forecasts, reflecting improving demand tied to automation and supply-chain technology adoption.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.