C&F Financial (NASDAQ:CFFI – Get Free Report) and United Community Banks (NYSE:UCB – Get Free Report) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, dividends and valuation.
Volatility & Risk
C&F Financial has a beta of 0.35, indicating that its share price is 65% less volatile than the S&P 500. Comparatively, United Community Banks has a beta of 0.83, indicating that its share price is 17% less volatile than the S&P 500.
Institutional and Insider Ownership
37.2% of C&F Financial shares are held by institutional investors. Comparatively, 82.3% of United Community Banks shares are held by institutional investors. 6.4% of C&F Financial shares are held by insiders. Comparatively, 0.5% of United Community Banks shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Dividends
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for C&F Financial and United Community Banks, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| C&F Financial | 0 | 1 | 0 | 0 | 2.00 |
| United Community Banks | 0 | 4 | 4 | 0 | 2.50 |
United Community Banks has a consensus price target of $38.40, suggesting a potential upside of 15.06%. Given United Community Banks’ stronger consensus rating and higher possible upside, analysts plainly believe United Community Banks is more favorable than C&F Financial.
Profitability
This table compares C&F Financial and United Community Banks’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| C&F Financial | 14.84% | 11.19% | 1.04% |
| United Community Banks | 22.05% | 9.65% | 1.24% |
Earnings and Valuation
This table compares C&F Financial and United Community Banks”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| C&F Financial | $140.28 million | 1.73 | $26.83 million | $8.70 | 8.56 |
| United Community Banks | $1.54 billion | 2.60 | $328.10 million | $2.72 | 12.27 |
United Community Banks has higher revenue and earnings than C&F Financial. C&F Financial is trading at a lower price-to-earnings ratio than United Community Banks, indicating that it is currently the more affordable of the two stocks.
Summary
United Community Banks beats C&F Financial on 12 of the 17 factors compared between the two stocks.
About C&F Financial
C&F Financial Corp. is a bank holding company, which engages in the provision of banking services to individuals and businesses. It operates through the following segments: Community Banking, Mortgage Banking and Consumer Finance. The Community Banking segment provides checking and savings deposit accounts, business, real estate, development, mortgage, home equity, and installment loans. The Mortgage Banking segment offers ancillary mortgage loan origination services for loan settlement and residential appraisals. The Consumer Finance segment consists of automobile financing through lending programs that are designed to serve customers in the non-prime market who have limited access to traditional automobile financing. The company was founded on March 8, 1994 and is headquartered in Toano, VA.
About United Community Banks
United Community Banks, Inc. operates as the financial holding company for United Community Bank that provides financial products and services to commercial, retail, government, education, energy, health care, and real estate sectors. The company accepts various deposit products, including checking, savings, money market, and other deposit accounts. It also offers lending services, including real estate, consumer, and commercial loans, to individuals, small businesses, mid-sized commercial businesses, and non-profit organizations, as well as secured and unsecured, and mortgage loans. In addition, the company originate loans partially guaranteed by the SBA and USDA loan programs. Further, it provides wealth management services comprising financial planning, customized portfolio management, and investment advice; trust services to manage fiduciary assets; non-deposit investment products; and insurance products, including life insurance, long-term care insurance, and tax-deferred annuities, as well as invests in residential and commercial mortgage-backed securities, asset-backed securities, the U.S. treasury, the U.S. agency, and municipal obligations. Additionally, the company offers reinsurance on a property insurance contract; insurance agency services; brokerage services; and payment processing, merchant, wire transfer, private banking, and other related financial services. It operates through a network of 171 branches in Florida, Georgia, North Carolina, South Carolina, and Tennessee. United Community Banks, Inc. was founded in 1950 and is headquartered in Blairsville, Georgia.
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