Planet Fitness (NYSE:PLNT) Stock Rating Lowered by William Blair

Planet Fitness (NYSE:PLNT) was downgraded by investment analysts at William Blair from an “outperform” rating to a “market perform” rating in a research note issued on Thursday, Marketbeat Ratings reports.

Several other brokerages also recently issued reports on PLNT. Wells Fargo & Company lowered their price target on Planet Fitness from $90.00 to $80.00 and set an “overweight” rating for the company in a report on Tuesday. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a report on Wednesday, March 18th. Macquarie Infrastructure lowered their price target on Planet Fitness from $112.00 to $100.00 and set a “neutral” rating for the company in a report on Thursday, January 29th. Piper Sandler downgraded Planet Fitness from an “overweight” rating to a “neutral” rating in a research note on Friday, February 27th. Finally, KeyCorp initiated coverage on Planet Fitness in a research note on Thursday, March 12th. They set an “overweight” rating and a $100.00 target price for the company. One analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $81.32.

Planet Fitness Trading Up 4.3%

Shares of NYSE PLNT opened at $45.90 on Thursday. Planet Fitness has a 12-month low of $37.03 and a 12-month high of $114.47. The company has a market cap of $3.67 billion, a P/E ratio of 16.57, a P/E/G ratio of 0.81 and a beta of 1.12. The stock has a fifty day moving average price of $73.19 and a 200 day moving average price of $91.18.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The firm had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. During the same period in the prior year, the firm earned $0.59 EPS. The firm’s quarterly revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, sell-side analysts forecast that Planet Fitness will post 3.19 EPS for the current fiscal year.

Institutional Trading of Planet Fitness

Several large investors have recently modified their holdings of the business. Cibc World Market Inc. grew its stake in shares of Planet Fitness by 1.2% during the third quarter. Cibc World Market Inc. now owns 8,607 shares of the company’s stock valued at $893,000 after acquiring an additional 98 shares in the last quarter. MML Investors Services LLC grew its stake in shares of Planet Fitness by 1.3% during the fourth quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock valued at $1,064,000 after acquiring an additional 122 shares in the last quarter. Public Employees Retirement System of Ohio grew its stake in shares of Planet Fitness by 0.5% during the third quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock valued at $2,764,000 after acquiring an additional 123 shares in the last quarter. Hantz Financial Services Inc. grew its stake in Planet Fitness by 51.9% in the third quarter. Hantz Financial Services Inc. now owns 404 shares of the company’s stock worth $42,000 after purchasing an additional 138 shares in the last quarter. Finally, Crossmark Global Holdings Inc. grew its stake in Planet Fitness by 2.8% in the third quarter. Crossmark Global Holdings Inc. now owns 5,963 shares of the company’s stock worth $619,000 after purchasing an additional 163 shares in the last quarter. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness beat first-quarter expectations, reporting adjusted EPS of $0.74 versus the $0.63 estimate and revenue of $337.24 million versus $298.60 million expected, with revenue up 21.9% year over year. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Positive Sentiment: The company ended the quarter with about 21.5 million members and same-club sales rose 3.5%, showing the business is still growing despite the weak sentiment. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Neutral Sentiment: Several firms still see upside, including Guggenheim, Deutsche Bank, and BofA, but they all cut price targets sharply, signaling analysts are reassessing valuation rather than turning fully bearish. Analyst price target updates
• Negative Sentiment: Planet Fitness lowered its full-year 2026 guidance to EPS of $3.19, below Wall Street expectations, and said it is delaying planned price increases, raising concerns about future profitability. Planet Fitness Slashes 2026 Views After Weak Signups
• Negative Sentiment: Management blamed slower sign-ups and “internal and external headwinds,” which suggests the strong quarter did not translate into confidence about the rest of the year. Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes
• Negative Sentiment: Analyst actions were broadly negative, including downgrades from Morgan Stanley and William Blair, and sharp target cuts from Deutsche Bank, Guggenheim, and BofA Securities, adding pressure on the shares. Analyst downgrade coverage
• Negative Sentiment: There are also new securities-fraud investigations and shareholder-loss solicitations, which can further weigh on investor confidence. Shareholder Alert: Ademi LLP Investigates Claims of Securities Fraud against Planet Fitness, Inc.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.