Brokerages Set Synchrony Financial (NYSE:SYF) Price Target at $86.32

Shares of Synchrony Financial (NYSE:SYF) have received an average rating of “Moderate Buy” from the twenty brokerages that are covering the company, MarketBeat.com reports. Seven analysts have rated the stock with a hold recommendation, twelve have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average twelve-month target price among brokers that have issued ratings on the stock in the last year is $86.3158.

SYF has been the subject of a number of recent research reports. TD Cowen upped their target price on Synchrony Financial from $91.00 to $100.00 and gave the company a “buy” rating in a research note on Thursday, January 8th. Barclays upped their target price on Synchrony Financial from $82.00 to $93.00 and gave the company an “overweight” rating in a research note on Wednesday, April 22nd. BTIG Research lowered Synchrony Financial from a “buy” rating to a “neutral” rating in a research note on Wednesday, April 22nd. Robert W. Baird upped their target price on Synchrony Financial from $83.00 to $86.00 and gave the company an “outperform” rating in a research note on Wednesday, April 22nd. Finally, Weiss Ratings restated a “buy (b-)” rating on shares of Synchrony Financial in a research note on Monday, April 20th.

Synchrony Financial News Roundup

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Zacks raised its Q1 2028 EPS estimate to $2.69 from $2.43 — a sizable lift that signals improving long‑term earnings expectations. MarketBeat SYF
• Positive Sentiment: Zacks boosted its Q3 2027 EPS view to $3.07 (from $2.75), suggesting stronger expected mid‑term profitability. MarketBeat SYF
• Positive Sentiment: Zacks raised its Q4 2026 estimate to $2.52 from $2.22 — an upgrade that improves near‑term quarterly expectations. MarketBeat SYF
• Positive Sentiment: Zacks nudged up its Q3 2026 EPS to $2.57 (from $2.50), another small but constructive revision for FY2026 cadence. MarketBeat SYF
• Positive Sentiment: Zacks increased its FY2027 EPS forecast to $10.26 (from $10.02), lifting longer‑range earnings expectations for the company. MarketBeat SYF
• Positive Sentiment: Analysts’ consensus price target is $86.32 — well above the current trading level — which can act as a buoy for investor sentiment if maintained. Analyst Price Target
• Negative Sentiment: Zacks trimmed its FY2028 EPS estimate to $10.87 from $11.11, reducing longer‑term upside and indicating more modest growth than previously thought. MarketBeat SYF
• Negative Sentiment: Zacks lowered FY2026 EPS to $9.21 from $9.29, a small cut to the current fiscal‑year outlook that may temper near‑term expectations. MarketBeat SYF
• Negative Sentiment: MarketWatch flagged that Synchrony has been underperforming peers, which can pressure the share price as investors favor better‑performing financials. MarketWatch Underperformance

Insiders Place Their Bets

In related news, insider Brian J. Sr. Wenzel sold 47,112 shares of the company’s stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $67.16, for a total value of $3,164,041.92. Following the completion of the transaction, the insider directly owned 64,221 shares in the company, valued at approximately $4,313,082.36. This represents a 42.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Curtis Howse sold 52,556 shares of the company’s stock in a transaction on Monday, February 2nd. The shares were sold at an average price of $72.32, for a total value of $3,800,849.92. Following the completion of the transaction, the insider owned 94,196 shares of the company’s stock, valued at $6,812,254.72. The trade was a 35.81% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 379,928 shares of company stock valued at $26,170,764 in the last ninety days. 0.32% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of the stock. International Assets Investment Management LLC raised its stake in Synchrony Financial by 62.1% during the first quarter. International Assets Investment Management LLC now owns 5,018 shares of the financial services provider’s stock worth $343,000 after acquiring an additional 1,923 shares in the last quarter. Fifth Third Bancorp raised its stake in Synchrony Financial by 392.0% during the first quarter. Fifth Third Bancorp now owns 147,548 shares of the financial services provider’s stock worth $10,036,000 after acquiring an additional 117,561 shares in the last quarter. Simplicity Wealth LLC raised its stake in Synchrony Financial by 13.6% during the first quarter. Simplicity Wealth LLC now owns 12,783 shares of the financial services provider’s stock worth $870,000 after acquiring an additional 1,527 shares in the last quarter. Candriam S.C.A. raised its stake in Synchrony Financial by 7.1% during the first quarter. Candriam S.C.A. now owns 542,756 shares of the financial services provider’s stock worth $36,918,000 after acquiring an additional 35,967 shares in the last quarter. Finally, Hsbc Holdings PLC raised its stake in Synchrony Financial by 13.5% during the first quarter. Hsbc Holdings PLC now owns 2,033,102 shares of the financial services provider’s stock worth $138,252,000 after acquiring an additional 242,523 shares in the last quarter. 96.48% of the stock is currently owned by institutional investors and hedge funds.

Synchrony Financial Stock Down 0.5%

SYF opened at $75.83 on Tuesday. Synchrony Financial has a 1-year low of $52.99 and a 1-year high of $88.77. The company has a current ratio of 1.24, a quick ratio of 1.24 and a debt-to-equity ratio of 1.08. The stock has a market capitalization of $25.55 billion, a price-to-earnings ratio of 7.84, a P/E/G ratio of 0.66 and a beta of 1.37. The business has a 50 day moving average of $70.43 and a 200-day moving average of $74.95.

Synchrony Financial (NYSE:SYF) last posted its quarterly earnings data on Tuesday, April 21st. The financial services provider reported $2.27 earnings per share for the quarter, beating the consensus estimate of $2.14 by $0.13. Synchrony Financial had a return on equity of 23.41% and a net margin of 15.80%.The company had revenue of $3.70 billion during the quarter, compared to analysts’ expectations of $3.81 billion. During the same period in the prior year, the business earned $1.89 earnings per share. Synchrony Financial’s revenue for the quarter was down 7.4% compared to the same quarter last year. Synchrony Financial has set its FY 2026 guidance at 9.100-9.500 EPS. As a group, sell-side analysts anticipate that Synchrony Financial will post 9.29 earnings per share for the current year.

Synchrony Financial Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Friday, May 15th. Investors of record on Tuesday, May 5th will be paid a $0.30 dividend. This represents a $1.20 dividend on an annualized basis and a dividend yield of 1.6%. The ex-dividend date is Tuesday, May 5th. Synchrony Financial’s dividend payout ratio is presently 12.41%.

Synchrony Financial declared that its Board of Directors has approved a share repurchase plan on Tuesday, April 21st that permits the company to repurchase $0.00 in shares. This repurchase authorization permits the financial services provider to purchase shares of its stock through open market purchases. Stock repurchase plans are usually a sign that the company’s management believes its stock is undervalued.

About Synchrony Financial

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.